Rica
Masque Reconstructeur Traitement Intensif
Naturica
An intensive creamy mask for blonde hair that helps restructure sensitive fibres, improve shine, and protect blonde brilliance.
An intensive creamy mask for blonde hair that helps restructure sensitive fibres, improve shine, and protect blonde brilliance.
- Repair
- Breakage
- Colour care
- Treat
Vegan-Friendly · Blonde Repair · Colour Protection · Shine
This is probably for you if…
- Bleached or highlighted hair
- Dry, fragile blonde lengths
- Colour-treated blondes
- Weekly blonde repair routines
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
- Earn Inner CirclePoints on eligible orders
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02 Treat Masque Reconstructeur Traitement Intensif - Naturica
An intensive creamy mask for blonde hair that...
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$101.75
What it does
- Helps protect sensitive blonde hair fibres
- Supports shine and detangling
- Helps reduce the look of damage from colour services
- Supports colour brilliance and softness
Perfect for
- Blonde or bleached hair
How to use
- After shampooing, apply to lengths and ends. Leave on according to the level of care needed, then rinse thoroughly. Use regularly as part of the Naturica Blonde routine.
Routine step
Why we like it
The Moda Team Review
Moda loves this as the recovery step for blondes that need more than a basic conditioner. It is made for hair that has been lightened, stressed, or dulled and needs that soft, reflective salon finish back.
Read full stylist notes
The client with very fragile, bleached hair who says her mid-lengths always snap off before she can grow her hair long. The Naturica Blonde Rebuild Intensive Treatment Mask is the weekly step that begins rebuilding the structural integrity that bleaching removes. After six weeks, the mid-lengths feel noticeably stronger and her stylist stops seeing the same breakage pattern. Rica is a family-owned brand made in Sicily, Italy. The Naturica Blonde Rebuild Intensive Treatment Mask is designed for the specific structural needs of bleached and blonde hair — a line that takes the damage profile of this hair type seriously rather than just adding a brightening tone. Moda is one of Rica’s top Canadian accounts and our team travels to Sicily annually.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Arginine, ProbondX biomimetic technology, volcanic water, chia seed extract, low molecular weight hyaluronic acid and panthenol.
View full ingredient list
Arginine, ProbondX biomimetic technology, volcanic water, chia seed extract, low molecular weight hyaluronic acid and panthenol.
How to use
Use it the way we would.
- After shampooing, apply to lengths and ends. Leave on according to the level of care needed, then rinse thoroughly. Use regularly as part of the Naturica Blonde routine.
Moda stylist tipApply through the mid-lengths and ends first, then use what is left on any fragile face-framing pieces. Those bright blonde pieces usually need extra love.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaHow often should I use Rica Naturica Blonde Rebuild Intensive Treatment Mask?
Once a week in place of conditioner on treatment days. For very fragile or heavily bleached hair, twice a week gives faster repair results. As the hair strengthens and improves over weeks of use, once a week for maintenance is sufficient.
Does Rica Naturica Blonde Rebuild Intensive Treatment Mask help prevent breakage?
Yes — consistent weekly use rebuilds resilience in the hair fibre over time, which reduces breakage. Bleaching removes the structural proteins that keep hair strong; the Rebuild Mask replenishes them cumulatively. The difference is typically noticeable at six to eight weeks of regular use.
Should I use heat while Rica Naturica Blonde Rebuild Intensive Treatment Mask is on?
Yes — a warm towel or heated cap during the five-minute contact time meaningfully improves penetration. Bleached hair has an open, porous cuticle; slight warmth allows the repair actives to reach the cortex rather than depositing only at the cuticle surface.
Is Rica Naturica Blonde Rebuild Intensive Treatment Mask suitable for all shades of blonde?
Yes — it is for all blonde and bleached hair types regardless of shade. It repairs and protects without depositing any toning pigment.
Is Rica Naturica Blonde Rebuild Intensive Treatment Mask vegan-friendly?
Yes — the entire Naturica Blonde line is vegan-friendly.
Love it? Go big.
1000ML
More of the routine you already know works.
1000 ml · $181.50
Pumps sold separately where applicable.
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Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
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