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Living Proof No Frizz Shampoo

Living Proof
Shampoo that cleanses and blocks humidity at the source to prevent frizz from the first step.
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Prix régulier $51.00
Prix régulier Prix réduit $51.00
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Complete the Routine

The Moda Take

Living Proof's anti-frizz shampoo for smooth, frizz-free hair — delivers 3x smoother hair with every wash and is proven to improve texture over time, without silicone.

The Moda Team Review

The No Frizz Shampoo was reformulated to take frizz protection to a new level. Where previous versions relied on Living Proof's Healthy Hair Molecule, the new formula uses a scientifically targeted blend built specifically for rinse-off applications — because what works in a leave-in and what works in a shampoo are not the same problem. The new shampoo uses slip modifiers to reduce surface friction and fibre-to-fibre stressors during washing, while marine algae polysaccharide protects against pollution buildup and Phytantriol preserves colour and reduces damage from thermal and environmental aggressors.

The result is noticeably smoother hair from the very first wash, with improvements in texture that build over time. For frizzy, wavy, or humidity-sensitive hair of any type. Sulphate-free, silicone-free, and vegan. Available in 236 ml and 1000 ml.

Key Active Ingredients

  • Slip modifiers: Reduce surface friction and fibre-to-fibre stressors during washing for a smoother result from the cleanse step.
  • Marine algae polysaccharide: Protects hair from environmental damage and pollution buildup.
  • Phytantriol: Preserves hair colour and reduces the damaging effects of thermal and environmental aggressors.

Moda Pro Tip

Apply to completely soaking-wet hair and massage for a full 60 seconds before working through the lengths for even distribution — the more evenly the formula contacts the hair shaft, the more consistent the smoothing result across the whole head.

How To Use

  1. Wet hair completely — soaking wet, not just damp.
  2. Apply. Lather. Rinse.
  3. Follow with No Frizz Conditioner.
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COMMON QUESTIONS

Good to Know

No — most anti-frizz products coat the hair with silicone to mask frizz after it forms. This one uses Living Proof's patented IQHC molecule to block the humidity that causes frizz in the first place — a fundamentally different approach.
Yes — it's colour-safe and silicone-free, so it won't build up on colour-treated hair over time.
Yes — the system is designed to build two layers of IQHC protection. Using both doubles the frizz-blocking effect compared to either product alone.
No — if your frizz comes from dryness or damage rather than humidity, this isn't the starting point. Start with Restore Shampoo to address the structural damage, then layer No Frizz styling products on top for frizz control.
No — it's formulated without heavy silicones that cause buildup, which is one of the reasons the IQHC molecule continues working evenly wash after wash.
SALON NOTE

Not Sure If This Is The One?

Professional hair care can be personal. If you're unsure whether this product is right for your hair type, goals, or routine, our team is happy to help you choose with real salon experience behind the recommendation.
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