Living Proof
Perfect Hair Day (PhD) Shampoo
Every wash day. Same great result.
5-benefit shampoo for all hair types — delivers the same great wash on the fifth use as the first.
- Hydration
- Shine
- Cleanse
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
- Earn Inner CirclePoints on eligible orders
Use it with
Complete the routine.
A simple system layered for your hair.
Add the full routine.
$198.00
Routine step
What’s inside — and why it’s there
The ingredients worth knowing.
- Healthy Hair Molecule
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaIs the PhD Shampoo for all hair types?
Yes — it was specifically designed to deliver five benefits across all hair types: clean, healthy-looking, full, bouncy, and strong.
Is it right for damaged or bleached hair?
It works, but damaged hair benefits more from the Restore Shampoo which has targeted repair ingredients. Use PhD when the hair is stabilised.
Does it have silicone?
No — silicone-free. The IQHC molecule creates the smoothness and humidity defence without silicone.
Is it colour-safe?
Yes.
What PhD products should I pair with it?
PhD Conditioner as the daily pair. Add the PhD 5-in-1 Styling Treatment pre-blowout, PhD Dry Shampoo between washes, and the Style Refresh Mist for second-day length refreshing.
Love it? Go big.
1000ML
More of the routine you already know works.
1L · $111.60 $124.00
Pumps sold separately where applicable.
Works with this
Works with this.
Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
Need help choosing?
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Tell us what your hair is doing and we’ll help you figure out whether this belongs in your routine.