Coils & Curls Luscious Curl Gel

Yes to strong hold, no to crunchy. The Luscious Curl Gel gives a strong, buildable hold to keep your curls defined all day, but unlike many firm gels it nourishes rather than dries — Shea Butter, Hyaluronic Acid, and Squalane keep the hair soft, shiny, and supple. If you do get a slight cast as it dries (which helps set the curl), simply scrunch it out once the hair is fully dry to reveal soft, defined, touchable curls. You control the strength by how much you use — build up for firmer hold.

Yes — layering the two is the secret to long-lasting, defined curls. Apply the Oil-In-Cream first to dripping wet hair for moisture and initial definition, then apply the Luscious Curl Gel over the top for hold. This 'cream then gel' method (sometimes called the LOC or LCG method in curly hair care) gives you both deep moisture and strong hold. Use the Gel on its own if you want definition and hold without as much richness.

Yes — the Luscious Curl Gel is Curly Girl Method-friendly. It's free from silicones, sulphates, and parabens, which are the main ingredients the Curly Girl Method avoids. The whole Coils & Curls range follows these principles, so you can build a complete Curly Girl-friendly routine — Co-Wash, Finishing Treatment Masque, Oil-In-Cream, and this Gel — all within the method. It's also 100% vegan and cruelty-free.

Either works, though wetter hair generally gives better, more even definition (curls are at their peak when soaking wet). Apply from roots to ends, then knead the hair from the bottom upward toward the scalp to encourage and set the curl pattern. Then air-dry or diffuse on low heat. Whichever you choose, avoid touching the curls while they dry, as that causes frizz.

Yes — 100% vegan and cruelty-free, certified by PETA, Leaping Bunny, and The Vegan Society. Maria Nila is a Swedish brand and a Certified B Corporation, developing and manufacturing in Sweden with sulphate-, paraben-, and silicone-free curl formulas and CO2-compensated packaging.