Pureology
Hydrate Superfood Treatment Mask
Your hair’s weekly drink of water.
Intensive weekly moisture mask for dry colour-treated hair that needs more than conditioner provides.
- Hydration
- Dry hair
- Colour care
- Treat
Vegan · Color-Safe · Sulfate-Free · Professional Hair Care
This is probably for you if…
- Dry hair
- Normal to thick hair
- Colour-treated hair
- Moisture-focused routines
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$197.00
What it does
- Deeply hydrates dry, colour-treated hair
- Helps improve softness, shine, and manageability
- Supports colour protection with Antifade Complex
- Sulfate-free and vegan
Perfect for
- Dry hair
- Normal to thick hair
- Colour-treated hair
How to use
- Apply after shampooing through damp mid-lengths and ends. Leave on as directed, then rinse well. Use weekly or when hair needs extra care.
Routine step
Why we like it
The Moda Team Review
Moda loves Hydrate when hair feels thirsty, dull, or a little too crunchy from colour and heat styling. It is the comfort routine for hair that needs softness back.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Jojoba, green tea and sage help nourish dry hair. Pureology Antifade Complex helps protect colour vibrancy.
View full ingredient list
Jojoba, green tea and sage help nourish dry hair. Pureology Antifade Complex helps protect colour vibrancy.
How to use
Use it the way we would.
- Apply after shampooing through damp mid-lengths and ends. Leave on as directed, then rinse well. Use weekly or when hair needs extra care.
Moda stylist tipApply to damp (not dripping wet) hair and cover with a warm towel or shower cap for the full 3–5 minutes. The extra heat opens the cuticle and lets the actives penetrate more deeply.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaHow often should I use the Hydrate Superfood Treatment Mask?
Use it once or twice a week in place of your regular conditioner — not in addition to it. For very dry or post-highlighted hair, twice weekly works well until the moisture level is restored, then drop to weekly for maintenance.
Do I use the Mask instead of conditioner or after it?
Instead of — not after. Apply the Mask to clean, wet hair in place of your regular conditioner. Leave on for 3–5 minutes, then rinse thoroughly. Using both in the same wash isn't necessary and can leave hair feeling product-heavy.
Is the Hydrate Superfood Mask safe for colour-treated hair?
Yes — like all Pureology products it contains the Antifade Complex® for colour protection. The formula is sulfate-free and specifically designed for colour-treated hair.
How do I get the best results from the Hydrate Mask?
Apply to damp (not dripping wet) hair and cover with a warm damp towel or shower cap for the full 3–5 minutes. The warmth opens the cuticle and allows the moisture actives to penetrate more deeply into the hair shaft. Rinse with cool water to seal.
What is the Superfood ingredient in the Hydrate Mask?
The Hydrate Superfood Mask is formulated with Avocado and Coconut Oils alongside the core Hydrate complex of Jojoba, Green Tea, and Sage — delivering a richer, more concentrated dose of the moisture ingredients that define the Hydrate system.
Works with this
Works with this.
Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
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