Kevin Murphy
Maintien libre
Kevin Murphy
Medium hold paste with Carnauba Wax for natural thickness and shine. Works damp or dry.
A medium hold styling paste with Carnauba Wax for natural-looking thickness and glossy finish — Lanolin Wax adds smoothness and Yerba Mate provides antioxidants, amino acids and shine. Works on damp or dry hair.
- Texture
- Hold
- Style
Medium Hold · Carnauba Wax · Yerba Mate · Natural Finish · Sulphate-Free
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
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What it does
- Carnauba Wax adds visible thickness and a natural-looking glossy finish
- Lanolin Wax lubricates and adds all-over smoothness to the style
- Yerba Mate brings antioxidants, amino acids, vitamins for nourishment and shine
- Medium hold that stays even in hot sun and can be reworked throughout the day
Perfect for
- All hair types and lengths — damp or dry application
How to use
- Apply to damp or dry hair.
- Work evenly through hair for texture, shape and flexible hold.
- Rework throughout the day as needed.
Routine step
Why we like it
The Moda Team Review
As a White Haven Kevin Murphy salon, Free Hold is the paste recommendation for clients who want definition and shape with a natural finish rather than matte. Carnauba Wax adds thickness; Yerba Mate adds shine. The medium hold lets them rework the style through the day.
Read full stylist notes
The client who wants their hair to look styled but natural — not matte, not heavily coated, just defined and slightly glossy with shape. We give them Free Hold. The Carnauba Wax adds the thickness and polish they are looking for without any stiffness. Kevin Murphy built Free Hold as a styling paste that delivers medium hold and natural-looking shine — Carnauba Wax provides structure, Australian botanicals protect and condition. As a White Haven salon, it is the paste we recommend when a client wants flexibility and movement rather than rigidity.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Official KEVIN.MURPHY information describes FREE.HOLD as a hardworking styling paste with unique texture and hold qualities; ingredient information includes lanolin wax and carnauba wax.
How to use
Use it the way we would.
- Apply to damp or dry hair.
- Work evenly through hair for texture, shape and flexible hold.
- Rework throughout the day as needed.
Moda stylist tipStart with less than you think. Pastes spread as they warm up, and you can always add more where the style needs control.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaIs Free Hold matte like Night Rider, or does it have some shine?
No — Free Hold has a natural-looking glossy finish, not a matte one. Kevin Murphy specifically uses Carnauba Wax for its glossy finish alongside the thickness. Night Rider and Rough Rider are the matte options. Free Hold is for clients who want shape and definition with visible shine.
Can Free Hold be reworked throughout the day, or does it set hard?
Yes — it is designed to be reworked. The medium hold flexibility means you can redirect and reshape sections with your fingertips throughout the day. Kevin Murphy notes it holds even in hot sun without becoming brittle, so it can be restyled as needed.
Can I use Free Hold on longer hair, or is it better for shorter styles?
Yes — Kevin Murphy confirms it works for all lengths. On shorter hair it creates definition, texture and hold. On longer hair it adds thickness and shine throughout the blow-dry or to a finished style. Apply to damp longer hair before blow-drying for body and shine through the style.
How does Free Hold compare to Night Rider in terms of hold?
No — Free Hold is medium hold with a flexible, reworkable finish. Night Rider is Kevin Murphy’s strongest paste with firm matte hold that starts setting on contact. For everyday wear with a natural finish, Free Hold. For strong, directional styles that need to hold firmly with a matte result, Night Rider.
Can I apply Free Hold to damp hair before blow-drying?
Yes — Free Hold works on damp or dry hair. On damp hair before blow-drying it adds body, thickness and a glossy finish through the styling process. On dry hair it adds texture, definition and hold to a finished style. Kevin Murphy confirms both application methods.
Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
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