Amika
The Kure Strength Repair Shampoo
Bond Repair Cleanse
Repair starts in the shower. With the shampoo.
A bond repair shampoo that cleanses gently while rebuilding weakened hair with every wash.
- Repair
- Breakage
- Cleanse
B-Corp · Bond Repair · Sulphate-Free · Colour Safe · Vegan · Chemically Treated Hair
This is probably for you if…
- Blondes and colour-treated clients needing active bond repair in cleansing
- Hair that snaps or breaks with combing or styling
- Anyone building a full Kure bond repair system from the shampoo step up
- Chemically processed hair needing strength restoration
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
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Use it with
Complete the routine.
A simple system layered for your hair.
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01 Cleanse The Kure Strength Repair Shampoo
Repair starts in the shower. With the shampoo.
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$125.00$100.00You save $25.00
What it does
- Bond repair actives rebuild weakened hair with every cleanse
- Sulphate-free — won’t further stress colour-treated or bleached hair
- Strength and elasticity improve with consistent system use
- B-Corp certified — vegan, cruelty-free, recycled packaging
Perfect for
- Colour-treated
- Bleached
- Chemically processed
- Heat-damaged hair
How to use
- Apply to wet hair. Lather through scalp and lengths. Leave 1-2 minutes for bond actives to work. Rinse. Follow with The Kure Conditioner.
Routine step
Why we like it
The Moda Team Review
Most of our colour clients need a shampoo that does more than clean. The Kure is what we’d reach for if we were using Amika at the backbar — it’s the repair formula in the range that makes the most sense as an everyday cleanse for colour and bleach clients.
Read full stylist notes
The blonde client who colours every 6 weeks and has noticed their hair feeling increasingly fragile, snapping when they comb it, and looking duller than it should. The Kure shampoo starts addressing the root cause of that — bond damage — from the first step of every wash. Amika was founded in Brooklyn in 2007 around inclusive, effective haircare. The Kure is one of their most technically focused lines — built on the same bond chemistry principles that made the repair category one of the fastest-growing in professional haircare.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Bond Repair ComplexAmika’s proprietary blend that targets the disulphide bond network within the hair cortex — the bonds broken by bleach, colour, heat, and...
- Sulphate-Free SystemMaintains colour integrity and scalp health while the bond repair actives work.
View full ingredient list
Bond fortifying technology helps target weak bonds in hair. Vegan proteins provide amino-acid support, while mango butter, borage oil, and sea buckthorn help nourish, soften, and support shine.
How to use
Use it the way we would.
- Apply to wet hair. Lather through scalp and lengths. Leave 1-2 minutes for bond actives to work. Rinse. Follow with The Kure Conditioner.
Moda stylist tipLeave it on for 1-2 full minutes before rinsing. The bond repair actives need contact time to work. Most people rinse shampoo within 30 seconds — that’s not long enough for The Kure.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaHow is The Kure Shampoo different from a regular moisturising shampoo for damaged hair?
Yes — a moisturising shampoo coats the hair surface. The Kure contains bond repair actives that target the broken disulphide bonds inside the hair cortex — the structural damage that causes breakage and weakness. Moisturising addresses the feel; bond repair addresses the structure.
Can I leave The Kure Shampoo on for a few minutes like a treatment?
Yes — leaving it on for 1–2 minutes before rinsing increases the bond repair contact time during cleansing. This is one of the most practical upgrades to the shampoo step that clients consistently skip.
My hair is bleached but I'm happy with it condition-wise. Should I still switch to The Kure?
No — if your hair is bleached but strong and in good condition, The Kure is still beneficial as a maintenance tool, but it's not urgent. If your hair feels good and is holding up well, Normcore or Mirrorball is a fine daily shampoo. Switch to The Kure when you want to actively maintain structural health.
Is The Kure Shampoo colour-safe?
Yes — The Kure is sulphate-free and colour-safe. It was specifically designed for the hair type most in need of bond repair: chemically processed and colour-treated hair.
Do I need the full Kure system, or will just the shampoo make a difference?
Yes — the shampoo alone delivers some benefit, but the system compounds. The conditioner adds bond repair at the second step. The Intense Mask weekly delivers the most concentrated repair. Start with shampoo and conditioner together; the results get noticeably better when the mask is added weekly.
Love it? Go big.
1000ML
More of the routine you already know works.
1000 ml · $84.00 $105.00
Pumps sold separately where applicable.
Works with this
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Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
Need help choosing?
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