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Davines
Shampooing Minu
Davines
A gentle illuminating shampoo for colour-treated hair that helps preserve vibrancy and remove dulling residue.
An illuminating colour-protective shampoo with a chelating action that removes hard water mineral deposits alongside Green Coffee Extract antioxidant protection — preserving colour vibrancy for up to 4 weeks with the full MINU routine.
- Hydration
- Frizz control
- Colour care
- Cleanse
Colour Care · Chelating · Shine · Professional Haircare · Salon-Loved
This is probably for you if…
- The client who gets her colour done every 6–8 weeks and wants it to look fresh for as long as possible
- Someone living in an area with hard water who notices their colour going flat or warm faster than expected
- A blonde or balayage client whose lightened hair is especially porous and prone to fast fade
- Anyone switching from a drugstore shampoo to a professional colour-care system for the first time
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
- Earn Inner CirclePoints on eligible orders
Use it with
Complete the routine.
A simple system layered for your hair.
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$194.00
What it does
- Colour-protective cleanse
- Vibrancy support
- Chelating residue removal
- Shiny silky finish
Perfect for
- Colour-treated
- Chemically treated
- Fine
- Medium
- Or thick hair
How to use
- Apply Davines MINU Shampoo to wet hair and massage through the scalp and roots. Rinse thoroughly, then follow with the matching conditioner, mask, or treatment when your hair needs extra support.
Routine step
Why we like it
The Moda Team Review
MINU is the colour-care routine we put in the hands of every client who leaves Moda with fresh colour. The chelating shampoo is a meaningful upgrade from what most colour-care formulas offer — it removes the hard water mineral deposits that Ontario water deposits on every head of hair, which is the single biggest reason colour looks flat and warm two weeks after an appointment. Pair that with Green Coffee Extract antioxidant protection and you have a system that is actively working to extend what we just did in the chair.
Read full stylist notes
The client who colours every 6–8 weeks but says her colour 'fades fast' within ten days — almost always traced to hard water mineral buildup dulling the cuticle, not the colour service itself. Moda is a fully committed Davines salon — Platinum status, trained annually in Parma and at the Vaughan hub — and Davines is the only professional line used at the backbar, including every colour service this shampoo is built to protect.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Key Ingredients / TechnologyDavines lists certified regenerative green coffee extract and a chelating feature to remove dulling residues from hard water metals and m...
View full ingredient list
Confirm against current product packaging before publishing.
How to use
Use it the way we would.
- Apply Davines MINU Shampoo to wet hair and massage through the scalp and roots. Rinse thoroughly, then follow with the matching conditioner, mask, or treatment when your hair needs extra support.
Moda stylist tipApply MINU Shampoo immediately after your colour appointment — the first two post-colour washes are when the most pigment loss occurs. Massage into the scalp for a full 60 seconds before rinsing to give the chelating agents enough contact time to lift mineral deposits. Always follow with the coldest water you can manage — cool rinse closes the cuticle and locks colour pigments in before the conditioner goes on.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaIs Davines MINU Essential Haircare Shampoo suitable for all types of colour-treated hair including highlights and balayage?
Yes — it is formulated for all cosmetic colour types including permanent colour, semi-permanent colour, balayage, highlights and toners. The Green Coffee Extract's antioxidant protection and chelating action benefit any colour-treated hair regardless of technique.
What is the new chelating action in the reformulated Davines MINU Essential Haircare Shampoo?
Yes — the reformulated MINU Shampoo includes a chelating feature that removes hard water mineral deposits (calcium, magnesium) that accumulate on the hair shaft and cause colour to look dull, warm or flat between appointments — a meaningful upgrade for clients in hard water areas.
What is the Regenerative Organic Certified Green Coffee Extract in Davines MINU Essential Haircare Shampoo?
Yes — sourced from Mr. Aber Tocto's Churupampa farm in Chirinos, Peru, it contains caffeine, caffeic acid and ferulic acid that shield hair from the oxidative stress caused by UV light and repeated washing — the primary mechanism behind colour fade.
How long does Davines MINU Essential Haircare Shampoo keep colour vibrant?
Yes — used consistently with the full MINU routine, Davines' efficacy testing shows long-lasting vibrant colour for up to 4 weeks, tested against UV light exposure and repetitive washing versus untreated hair.
Can I use Davines MINU Essential Haircare Shampoo on hair that isn't colour-treated?
Yes — the antioxidant protection, chelating and gentle cleansing action benefit any hair. It is most impactful on colour-treated hair but works well on natural hair exposed to UV and hard water that wants a brighter, shinier result.
Love it? Go big.
1000ML
More of the routine you already know works.
1000 ml · $113.00
Pumps sold separately where applicable.
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Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
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