Maria Nila
Pure Volume Shampoo
Volumising Provitamin B5 Cleanser for Fine Hair
Body and bounce, no weight.
A volumising shampoo with Provitamin B5 that locks moisture in the hair shaft to make fine hair look fuller — long-lasting body without weight. 100% vegan.
- Volume
- Colour care
- Cleanse
Provitamin B5 · Volumising · 100% Vegan · Colour-Safe
This is probably for you if…
- Fine, thin, or flat hair wanting body and fullness Hair that goes limp or lacks volume through the day Colour-treated fine hair needing volume and colour protection Anyone wanting fullness without weight or residue
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
- Earn Inner CirclePoints on eligible orders
What it does
- Provitamin B5 swells each strand for a fuller look and long-lasting volume
- Wheat protein adds body and reduces static
- Volume without weighing fine hair down — no residue
- Colour Guard Complex protects colour; 100% vegan, cruelty-free
Perfect for
- Fine
- Thin
- Or flat hair — colour-treated
How to use
- Apply to wet hair and massage gently through the hair and scalp.
- Rinse and repeat by applying a second time.
- Follow with the Masque, then the Conditioner. For extra volume, finish with the Pure Volume Mousse. All Pure Volume products can be used daily.
Routine step
Why we like it
The Moda Team Review
Maria Nila is a new, young Scandinavian brand whose story resonates with Moda's own — light, fun fragrances, high-quality vegan formulas for everyone. Pure Volume builds fullness the smart way: Provitamin B5 swells each strand from within for genuine body, without the weight that flattens fine hair. Our fine-haired clients love that it doesn't leave residue.
Read full stylist notes
Maria Nila is a Swedish professional haircare brand — 100% vegan, cruelty-free, certified by PETA, Leaping Bunny, and The Vegan Society, and a Certified B Corporation. Pure Volume is the range for fine hair, built around Provitamin B5. A new, youthful brand at Moda with light, fresh fragrances and quality ingredients for everyone.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Provitamin B5neroli, lemon, hyacinth.
View full ingredient list
Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Ethyltrimonium Chloride Methacrylate/Hydrolyzed Wheat Protein Copolymer, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Glycerin, Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer, Quaternium-95, Trideceth-5, Guar Hydroxypropyltrimonium Chloride, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Propanediol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Disodium EDTA, Lactic Acid, Citric Acid, Benzoic Acid, Dehydroacetic Acid, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Citronellol, Hexamethylindanopyran, Hexyl Cinnamal, Linalool, Terpineol, Phenoxyethanol, Parfum/Fragrance, CI 16035/Red 40, CI 42090/Blue 1
How to use
Use it the way we would.
- Apply to wet hair and massage gently through the hair and scalp.
- Rinse and repeat by applying a second time.
- Follow with the Masque, then the Conditioner. For extra volume, finish with the Pure Volume Mousse. All Pure Volume products can be used daily.
Moda stylist tipFine hair loves a double cleanse — rinse once, then a second application to let the Provitamin B5 work. A little lathers well, so small amounts are enough. For maximum fullness, follow with the Masque and Conditioner, then the Volume Mousse on damp hair; flip your head forward and blow-dry from the roots for the most lift.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaHow does Provitamin B5 add volume?
Yes — Provitamin B5 (Panthenol) is the key to how Pure Volume works. It locks moisture deep inside the hair shaft, which makes each strand swell slightly and look fuller. Because the volume comes from within the strand rather than from a coating on the surface, it looks natural and lasts, and it doesn't weigh fine hair down or leave residue. It also has a genuine moisturising benefit, so hair feels healthy as well as fuller.
Will it weigh my fine hair down?
No — this is exactly what Pure Volume is designed to avoid, and it's one of the most common points of praise in reviews. It adds long-lasting volume and moisture without weighing hair down or leaving residue. Fine and thin hair stays light, clean, and full. A little goes a long way, so use a small amount and rinse thoroughly, and your hair will feel fuller without any heaviness.
Is it good for colour-treated hair?
Yes — it's colour-safe, with a Colour Guard Complex that protects colour from fading caused by washing, styling, and UV radiation. Fine hair is often colour-treated, and Pure Volume gives it body and fullness while protecting the colour, so you don't have to choose between volume and colour maintenance.
What does it smell like?
Pure Volume has a fresh, citrusy floral scent of neroli, lemon, and hyacinth — light and uplifting, one of the fragrances customers most often mention loving. Like all Maria Nila scents, it's pleasant without being heavy or lingering too strongly through the day.
Is Maria Nila vegan and cruelty-free?
Yes — 100% vegan and cruelty-free, certified by PETA, Leaping Bunny, and The Vegan Society. Maria Nila is a Swedish brand and a Certified B Corporation, developing and manufacturing in Sweden in CO2-compensated packaging.
Love it? Go big.
1000ML
More of the routine you already know works.
1000 ml · $99.40
Pumps sold separately where applicable.
Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
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