Amika Normcore Signature Conditioner | Softness + Nourishment at Moda Salon
Amika Normcore Signature Conditioner | Softness + Nourishment at Moda Salon
Amika Normcore Signature Conditioner | Softness + Nourishment at Moda Salon

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Amika

Normcore Signature Conditioner

Everyday Softness + Nourishment

Soft hair without the weight. Every wash.

Lightweight everyday conditioner with sea buckthorn — soft, nourished hair without weight or buildup.

  • Hydration
  • Shine
  • Softness
  • Condition

B-Corp · Sulphate-Free · Colour Safe · Vegan · Cruelty-Free · Sea Buckthorn

This is probably for you if…

  • Fine or medium hair that needs moisture without going flat
  • Colour-treated hair needing gentle everyday conditioning
  • Normcore Shampoo users completing the matched system
  • Anyone who finds heavier conditioners too rich
Choose your size
$78.40 CAD $98.00 Save $19.60

In stock + ready to ship

Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy

  • Free shipping $100+Canada + U.S. · duties included
  • Packed by ModaBowmanville, Ontario
  • Earn Inner CirclePoints on eligible orders

Use it with

Complete the routine.

A simple system layered for your hair.

  1. 01 Cleanse Normcore Signature Shampoo

    Wash. Soften. Repeat. That’s it.

  2. 02 Condition Normcore Signature Conditioner

    Soft hair without the weight. Every wash.

    You are here

Add the full routine.

$78.00$62.40You save $15.60

What it does

  • Sea buckthorn conditions from within — soft without weight
  • Detangles easily without coating or buildup
  • Sulphate-free and colour-safe — suitable for daily use
  • B-Corp certified — up to 90% PCR recycled packaging

Perfect for

  • Normal
  • Fine
  • Medium hair — colour-treated and natural

How to use

  1. Apply to clean, wet hair from mid-lengths to ends. Leave 1-2 minutes. Rinse thoroughly. Style as usual.

Routine step

02ConditionSoftness, slip and moisture for mid-lengths and ends.

Why we like it

The Moda Team Review

Clients ask for Normcore by name and the conditioner is half the reason. People pair it with the shampoo and don’t switch. We stock it because it works and because people keep asking for it.

Read full stylist notes

The client already using Normcore Shampoo but pairing it with a different conditioner. Once they try the matched pair, the cohesive softness result stands out — the sea buckthorn working through both steps makes a noticeable difference. Amika was founded in Brooklyn in 2007 with a belief that haircare should work for everyone. B-Corp certified, up to 90% post-consumer recycled packaging, vegan and cruelty-free throughout.

Moda

What’s inside — and why it’s there

The ingredients worth knowing.

  • Sea BuckthornDelivers vitamin E, omega fatty acids, and antioxidants that improve the internal structure of the hair shaft rather than just coating it...
  • Lightweight Emollient SystemDetangles without buildup — hair doesn’t feel heavier with repeated use.
View full ingredient list

Shea butter helps deeply nourish and soften, while sea buckthorn supports hydration, elasticity, shine, and manageability.

How to use

Use it the way we would.

  1. Apply to clean, wet hair from mid-lengths to ends. Leave 1-2 minutes. Rinse thoroughly. Style as usual.

Moda stylist tipComb through with a wide-tooth comb while it’s in — distributes evenly, better coverage with less product, and less breakage when you rinse.

What people with actual hair think

No reviews yet — be the first.

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Reviews

Questions? We get them.

Good to know.

The questions we hear most about this product. If yours isn’t here, a real stylist will answer.

Ask Moda
Do I need to use Normcore Conditioner with Normcore Shampoo, or can I mix?

No — you can mix and match within the Amika range. Normcore Conditioner works with any Amika shampoo. If your shampoo targets a concern (repair, toning, volume) and you want your conditioner to match, use the conditioner from that same line. Normcore Conditioner is the go-to when you just need a reliable everyday softener.

Is Normcore Conditioner heavy enough for very dry hair?

No — for significantly dry hair, Hydro Rush Conditioner is the better match. It has a higher concentration of hyaluronic acid specifically for dry hair needing intensive daily moisture. Normcore is lightweight and appropriate for normal to moderately dry hair.

Can I use Normcore Conditioner on my scalp?

No — apply from mid-lengths to ends only. Even a lightweight conditioner applied at the scalp deposits enough to flatten roots and can contribute to buildup over time. The scalp produces its own conditioning through sebum; the ends are where conditioner is needed.

How long should I leave Normcore Conditioner on?

Yes — 1–3 minutes is sufficient for daily conditioning. For a slightly deeper softening effect, leaving it on for 5 minutes is fine. This is a rinse-out daily conditioner, not a mask — the weekly Soulfood Mask is the deeper treatment step.

I'm building my first proper hair care routine. Is Normcore Shampoo and Conditioner the right starting point?

Yes — Normcore is the natural entry point. It's gentle, sulphate-free, affordable, and works for most hair types. Once the routine is established, adding Soulfood Mask weekly and Perk Up between washes gives you a complete foundation.

Love it? Go big.

1000ML

More of the routine you already know works.

1000 ml · $78.40 $98.00

Pumps sold separately where applicable.

Works with this

Works with this.

Amika Normcore Signature Shampoo | Softness + Nourishment at Moda Salon

Amika

Normcore Signature Shampoo

Hydration + shine + softness · 275 ml

from $31.20

+
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Shipping

Free shipping on orders $100+ Canada + U.S. — duties included

Shipping policy

Returns

Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.

Returns policy

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