A colour-enhancing shampoo that intensifies and illuminates golden-blonde to honey-blonde tones — pure pigment deposited at every wash to keep warm blonde looking rich, vibrant, and luminous between colour appointments.
The Moda Team Review
The Alchemic system is built on a simple premise: colour fades between appointments, and a pigmented shampoo used regularly can maintain the tone and vibrancy the colourist built without any commitment. Alchemic Golden is the warm-blonde member of the system — it deposits Basic Yellow 57 and Basic Brown 17 pigments onto the hair surface at every wash, intensifying and brightening golden-blonde to honey-blonde tones rather than neutralising them.
The distinction between Golden and Silver matters enormously in how you recommend them. Alchemic Silver (purple pigment) neutralises warmth — it is for platinum, ash, and cool blondes who want to suppress brassiness. Alchemic Golden (yellow-gold pigment) enhances warmth — it is for natural golden blondes, honey blondes, and any client whose colour is designed to be warm and whose goal is to keep it looking rich and vibrant rather than dulled by fade. The two can be used together — alternating Silver and Golden is a technique used by natural blondes who want to balance warmth without going either too cold or too brassy.
The formula is gentle: Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, and Decyl Glucoside at the cleansing base — mild surfactants that preserve colour while cleansing. Panthenol conditions and strengthens. Non-permanent — washes out in approximately 3 shampoos, making it commitment-free to try or mix.
Key Active Ingredients
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Basic Yellow 57 + Basic Brown 17 (Pure Pigments): The active colour-depositing agents — a warm golden-yellow pigment blend that intensifies and illuminates golden-blonde to honey-blonde tones at every wash. Non-permanent; washes out in approximately 3 shampoos.
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Panthenol (Provitamin B5): Conditions, strengthens and adds body to the hair shaft while the pigment works. Consistent across the full Alchemic shampoo range.
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Gentle Cleansing Base (Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside): A mild, colour-preserving surfactant blend that cleanses without stripping the hair's natural moisture or the deposited pigment before it can act.
Moda Pro Tip
For maximum colour deposit, apply to damp hair (not soaking wet — dilution reduces pigment contact), leave for 2–3 minutes before rinsing rather than rinsing immediately, then follow with Alchemic Conditioner Golden. For clients whose natural or coloured blonde reads slightly too warm or brassy, alternating one wash with Alchemic Silver and one with Alchemic Golden maintains warmth without letting brassiness accumulate — a technique particularly effective on natural blonde clients going grey at the temples who want to even the tone.
How To Use
- Apply to damp hair. Gently massage into scalp and work through lengths.
- Leave 2–3 minutes for enhanced colour deposit. Rinse thoroughly.
- Use regularly for best results. Follow with Alchemic Conditioner Golden.
