The original (2025) DEDE formula, in professional 1000ml backbar size — made with Red Celery Extract, before Davines' newest reformulation.
The Moda Team Review
Davines has since moved DEDE to a new formula built around White Hibiscus Extract. This duo is our remaining backbar stock of the original version — the lightweight, everyday DEDE that regulars with fine or medium-fine hair already know and ask for by name. If that's the formula your clients love, this liter duo is the size to stock up on before it's gone for good.
Both products are built for frequent washing without stripping or weighing hair down — gentle enough for daily use, light enough that fine hair never feels flat.
Why Moda Carries This
Moda is a fully committed Davines salon — Platinum status, annual training at Davines' Canadian hub and at HQ in Parma. As Davines transitions Essential Haircare to its newest formulas, we're carrying through our original-formula backbar stock so clients loyal to the classic DEDE feel and scent aren't caught off guard by the change.
Key Active Ingredient
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Red Celery Extract: Sourced from the farm of Mr. Doriano Pozzatello in Orbassano, Turin, Italy, as part of the Slow Food Presidia. Rich in mineral salts and high in water content — nourishing and cleansing without stripping the hair.
What's Included
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DEDE Shampoo, 1000ml: A soft-lathering, gentle daily cleanse that leaves hair light, shiny and easy to comb.
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DEDE Conditioner, 1000ml: A lightweight, quick-action conditioner that detangles and softens without any heaviness.
How To Use
Shampoo: Apply a small amount to wet hair, gently massage into scalp, lengths and ends. Repeat if needed.
Conditioner: Apply to damp hair after shampooing. Leave for 30 seconds, comb through, then rinse. Proceed with styling.
Moda Pro Tip
This is the last of our original Red Celery Extract backbar stock — once it's gone, DEDE moves fully to the new White Hibiscus Extract formula. If the current scent and feel is what your regulars expect, this is the size to lock in before the changeover.
Not the Right Fit If...
You're specifically looking for Davines' newest White Hibiscus Extract DEDE formula — that's the current version now sold at retail size. This liter duo is the original (2025) Red Celery Extract formulation, available while backbar stock lasts.
