Living Proof
Full Shampoo
Volume shampoo that builds body — not just strips it clean
Volumising shampoo for fine hair that builds lasting body without silicone buildup.
- Volume
- Fine hair
- Cleanse
Silicone-Free · Sulphate-Free · Colour-Safe · Paraben-Free
This is probably for you if…
- Fine-haired clients who've been let down by volumising shampoos
- Hair that goes flat in humidity
- Colour-treated fine hair needing gentle daily cleansing
- Clients building a complete volume routine
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
- Earn Inner CirclePoints on eligible orders
Use it with
Complete the routine.
A simple system layered for your hair.
Add the full routine.
$198.00
What it does
- IQHC blocks humidity that flattens fine hair
- Amino acids build internal body — not surface coating
- Silicone-free — no progressive weight buildup
- Colour-safe sulphate-free cleanse
Perfect for
- Fine
- Flat
- Volume-sensitive
How to use
- Apply to scalp first and massage for 60 seconds.
- Pull lather through lengths without scrubbing.
- Rinse and follow with Full Conditioner — mid-lengths and ends only.
Routine step
Why we like it
The Moda Team Review
Volume is the number one concern from fine-haired clients, and most volumising shampoos disappoint because they strip oils rather than build body. The Full Shampoo uses IQHC and amino acids to produce volume through the fibre itself — a more honest mechanism that produces more durable results than temporary lightness from stripping.
Read full stylist notes
A client with fine, straight hair who says her hair is flat by noon on humid days regardless of how much product she uses — the humidity is weighting the hair and this shampoo is the starting point for solving it. Living Proof built the Full line for the client the beauty industry has historically failed: fine hair that needs real volume, not just the illusion of it from stripped-clean hair or silicone-coated strands. Science-first formulation with no shortcuts.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- IQHCBlocks the atmospheric moisture that fine hair absorbs disproportionately, causing the flat, limp look that returns within hours of a goo...
- Amino acidsPenetrate the hair cortex and build structural strength from within — producing volume that comes from the fibre rather than from product...
How to use
Use it the way we would.
- Apply to scalp first and massage for 60 seconds.
- Pull lather through lengths without scrubbing.
- Rinse and follow with Full Conditioner — mid-lengths and ends only.
Moda stylist tipApply to the scalp specifically and massage for 60 seconds before pulling through the lengths — volume starts at the root and the amino acids need contact time at the scalp to begin strengthening the fibre from the base.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaIs the Full Shampoo only for fine hair?
It's designed for fine and flat hair specifically. Thick or coarse hair already has body and won't see meaningful benefit from a volume-focused formula.
Will it dry out my hair?
No — it cleanses gently without stripping. If your hair is already dry or damaged, use Restore Shampoo and layer Full styling products on top for volume.
Is it colour-safe?
Yes — silicone-free and colour-safe.
Should I use the Full Conditioner after?
Yes — the Full Conditioner is lightweight enough for fine hair and continues the volume protection through the conditioning step.
Which Full styling product should I pair with this?
For a blowout: Full Thickening Blow-Dry Cream or Root Lift Spray. For between washes: Full Dry Volume & Texture Spray. For air-dry texture: Full Texturizing Foam.
Love it? Go big.
1000ML
More of the routine you already know works.
1000ml · $103.50 $115.00
Pumps sold separately where applicable.
Works with this
Works with this.
Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
Need help choosing?
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Tell us what your hair is doing and we’ll help you figure out whether this belongs in your routine.