Sheer Silver Masque

Yes — the Masque tones more intensively and conditions more deeply. The shampoo is for gentle, regular toning at the cleanse step; the Masque delivers a higher dose of violet pigment plus rich moisture, used once a week in place of the conditioner. It's the bigger anti-brass boost, and it also restores softness and shine, which matters because blonde and lightened hair is often dry. Because the toning is stronger, watch your contact time — especially on very light hair.

Start with a couple of minutes for a subtle cool-down, and increase the time only if you need stronger neutralising. Because this is a more intensive toning product, the contact time is your main control over how much cool tone you get. On very light blonde, white, or grey hair, stay on the shorter side and watch closely, since these tones take violet pigment quickly. If you're unsure, do a test on a small section first, and consult your hairdresser.

No — this is actually one of the advantages of the Masque over a toning shampoo alone. While violet toning products can be drying, the Sheer Silver Masque combines the toning with deep conditioning, so it nourishes and strengthens as it tones. It restores softness and shine to dry, porous, lightened hair. Using it weekly helps keep blonde and grey hair both cool-toned and healthy.

Yes — wear gloves during application, as the violet pigments can temporarily stain skin and nails, and this Masque is more concentrated than the shampoo. Maria Nila also recommends consulting your hairdresser before use and following the patch-test guidance on the packaging.

Yes — 100% vegan and cruelty-free, certified by PETA, Leaping Bunny, and The Vegan Society. Maria Nila is a Swedish brand and a Certified B Corporation, developing and manufacturing in Sweden with sulphate- and paraben-free formulas and CO2-compensated packaging.