Maria Nila
Sheer Silver Shampoo
Violet Toning Shampoo for Blonde, Grey & White Hair
Cool, bright, brass-free.
A violet toning shampoo with blackberry extract that neutralises golden and yellow shades in blonde, white, and grey hair — cooler tones, radiant shine. 100% vegan.
- Colour care
- Blonde tone
- Brassiness
- Cleanse
Violet Toning · Anti-Brass · 100% Vegan · Sulphate-Free · For Blonde + Grey
This is probably for you if…
- Blonde, highlighted, white, or grey hair prone to yellow or golden tones Natural or coloured blonde wanting cooler, brighter tones Silver and grey hair wanting a clean, cool finish Anyone maintaining a cool blonde between salon visits
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
- Earn Inner CirclePoints on eligible orders
What it does
- Violet pigments neutralise golden and yellow tones in light hair
- Blackberry extract adds radiant shine and enhances highlights
- Vegetable Protein strengthens; Colour Guard Complex protects colour
- Fruity-floral scent; sulphate-free, 100% vegan, cruelty-free
Perfect for
- Blonde
- Highlighted
- White
- Or grey hair — natural or colour-treated
How to use
- Wear gloves. Apply to wet hair and massage gently through the hair and scalp.
- Leave briefly for gentle toning, or longer for more neutralising. Rinse.
- For cooler tones, combine with the Sheer Silver Conditioner and Masque. Use 1–2 times per week.
Routine step
Why we like it
The Moda Team Review
Maria Nila is a new, young Scandinavian brand whose story resonates with Moda's own — light, fun fragrances, high-quality vegan formulas for everyone. Sheer Silver is the toning range for blonde, grey, and white hair: violet pigments neutralise brass, blackberry extract adds shine, and the fruity-floral scent is a lovely change from the medicinal smell of many purple shampoos.
Read full stylist notes
Maria Nila is a Swedish professional haircare brand — 100% vegan, cruelty-free, certified by PETA, Leaping Bunny, and The Vegan Society, and a Certified B Corporation. Sheer Silver is the violet toning range for blonde, grey, and white hair. A new, youthful brand at Moda with light, fresh fragrances and quality ingredients for everyone.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Violet pigmentsjasmine, orange, grapefruit. ⚠️ Contains violet pigments — consult hairdresser, wear gloves, patch test.
View full ingredient list
Aqua/Water/Eau, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Glycol Distearate, Rubus Villosus (Blackberry) Fruit Extract, Hydrolyzed Wheat Protein, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Trideceth-5, Propanediol, Quaternium-95, Guar Hydroxypropyltrimonium Chloride, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Potassium Sorbate, Disodium EDTA, Benzoic Acid, Dehydroacetic Acid, PEG-150 Pentaerythrityl Tetrastearate, Lactic Acid, PPG-2 Hydroxyethyl Cocamide, Citrus Aurantium Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Phenoxyethanol, Parfum/Fragrance, Acid Violet 43
How to use
Use it the way we would.
- Wear gloves. Apply to wet hair and massage gently through the hair and scalp.
- Leave briefly for gentle toning, or longer for more neutralising. Rinse.
- For cooler tones, combine with the Sheer Silver Conditioner and Masque. Use 1–2 times per week.
Moda stylist tipUse 1–2 times a week, not every wash — violet toning is cumulative and overuse can leave a lilac cast on very light hair. On other days, use a moisturising Maria Nila shampoo. Leave 1–2 minutes for gentle toning, longer for more neutralising — start conservatively and increase gradually. Always wear gloves.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaHow does violet toning shampoo work?
Yes — it works on the colour wheel. Purple sits opposite yellow, so violet pigments cancel out the yellow and golden tones that develop in blonde, white, and grey hair over time (from toner fading, hard water, UV, and product build-up). The Sheer Silver Shampoo deposits a small amount of violet pigment with each wash, keeping the hair cool, bright, and clean-toned rather than warm or brassy. Blackberry extract adds shine on top.
How often should I use it, and can I over-tone?
Use it 1–2 times a week rather than every wash. Violet toning is cumulative, and yes, overuse can leave a faint lilac or violet cast on very light blonde, white, or grey hair. Start with a short contact time (a minute or two) and increase gradually until you find the level that suits your hair. On your other wash days, use a moisturising Maria Nila shampoo. If you ever get too much cool tone, a few normal washes will fade it. We recommend consulting your hairdresser before use.
Why should I wear gloves and do a patch test?
Because Sheer Silver contains violet pigments (a semi-permeable dye), it can temporarily stain skin and nails, so gloves keep your hands clean during application. The pigments may also cause skin irritation in some individuals, so Maria Nila recommends a preliminary patch test as directed on the packaging before first use. It should never be used to dye eyelashes or eyebrows. These are standard precautions for any pigmented toning product.
Does it work on grey and white hair, not just blonde?
Yes — Sheer Silver is formulated for natural and coloured blonde, white, AND grey hair. Grey and white hair yellows over time from environmental factors and product build-up, and the violet pigments neutralise that yellowing exactly the same way, keeping silver and white hair crisp, cool, and bright rather than dull or brassy. It's a favourite for maintaining beautiful silver and grey.
Is Maria Nila vegan and cruelty-free?
Yes — 100% vegan and cruelty-free, certified by PETA, Leaping Bunny, and The Vegan Society. Maria Nila is a Swedish brand and a Certified B Corporation, developing and manufacturing in Sweden with sulphate- and paraben-free formulas and CO2-compensated packaging.
Love it? Go big.
1000ML
More of the routine you already know works.
1000 ml · $99.40
Pumps sold separately where applicable.
Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policyNeed help choosing?
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