Rica
Naturica Volumizing Experience Shampoo
Body + Fullness Cleanse
A volume-focused shampoo for fine or limp hair that helps rebuild body, tone, and strength without weight.
A volume-focused shampoo for fine or limp hair that helps rebuild body, tone, and strength without weight.
- Volume
- Cleanse
Vegan-Friendly · Colour-Safe · Volume · Lightweight
This is probably for you if…
- Fine hair
- Flat or limp roots
- Lightweight volume routines
- Colour-treated hair needing body
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
- Earn Inner CirclePoints on eligible orders
Use it with
Complete the routine.
A simple system layered for your hair.
-
01 Cleanse Naturica Volumizing Experience Shampoo
A volume-focused shampoo for fine or limp hai...
You are here -
02 Condition Naturica Moisturizing Defense Conditioner
A lightweight hydrating conditioner that help...
Add the full routine.
$95.00
What it does
- Adds body and fullness
- Supports fine hair strength
- Leaves hair light and clean
- Colour-safe volume care
Perfect for
- Fine and limp hair
How to use
- Apply a small amount to wet hair. Lather gently, massage through the scalp and hair, then rinse thoroughly.
Routine step
Why we like it
The Moda Team Review
Moda loves this for fine hair clients who want lift without that stiff, product-heavy feeling. It keeps the routine light while helping hair look fuller and more alive.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Wheat proteins, vitamins A and H, Red Sicilian orange, rosemary essential oil, AQ-Save and the Naturica colour-safe complex.
View full ingredient list
Confirm full INCI against current packaging before publishing.
How to use
Use it the way we would.
- Apply a small amount to wet hair. Lather gently, massage through the scalp and hair, then rinse thoroughly.
Moda stylist tipFor best volume, rinse thoroughly and keep conditioner mainly on the ends. Fine hair gets flat fast when residue is left behind.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaWill this shampoo strip my hair while adding volume?
No — it cleanses gently while helping rebuild body and tone in fine or limp hair, without the harsh stripping some volumizing shampoos use to fake lift.
Can I use it every wash day?
Yes — it's designed as your everyday shampoo for fine hair.
Should I pair it with a conditioner?
Yes — the Volumizing Experience Conditioner is formulated to add softness without undoing the volume.
Is it suitable for colour-treated fine hair?
Yes — it's colour-safe.
Will it help my blowout last longer?
It builds the foundation for it — pairing this shampoo with a styling product like RICA Volumizing Hair Spray before blow-drying gives the longest-lasting result.
Love it? Go big.
1000ML
More of the routine you already know works.
1000 ml · $66.20
Pumps sold separately where applicable.
Works with this
Works with this.
Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
Need help choosing?
We’re here for your hair.
Tell us what your hair is doing and we’ll help you figure out whether this belongs in your routine.