Pureology Strength Cure Deep Treatment Mask repair mask for damaged colour-treated hair

Pureology Strength Cure Deep Treatment Mask - Repair Mask for Damaged Colour-Treated Hair

Pureology
A five-minute weekly repair mask that rebuilds strength in damaged, colour-treated hair.
Price
Regular price $48.80
Regular price $61.00 Sale price $48.80
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The Moda Take

A five-minute weekly repair mask with Keravis protein and astaxanthin that restores strength and elasticity to damaged, colour-treated hair while Antifade Complex® protects the colour you paid for.

The Moda Team Review

This is the mask for the client whose hair has taken a beating — lightened one too many times, flat-ironed daily, or both. You know the signs: ends that stretch and snap when wet, a rough, straw-like feel through the lengths, and colour that looks dull two weeks after the appointment. Strength Cure Deep Treatment Mask is built for exactly that combination of structural damage and colour fade.

Where the Strength Cure Conditioner is your every-wash maintenance step, the Deep Treatment Mask delivers the line's repair actives in a richer, more concentrated formula with a longer contact window. Keravis — a vegetable protein — helps reinforce weakened fibres, while astaxanthin, an antioxidant, supports the hair against the stress of heat and colour. The result is hair that feels stronger and more elastic, detangles more easily, and breaks less when you brush it.

It is 100% vegan and free of sulfates and parabens, so it fits into a colour-safe routine without stripping or coating.

Key Active Ingredient(s)

  • Keravis (hydrolyzed vegetable protein): A plant-derived protein that fills in weakened areas along the hair fibre, improving strength and elasticity so damaged lengths are less likely to snap.
  • Astaxanthin: A powerful antioxidant derived from microalgae that helps protect hair from the oxidative stress of heat styling and chemical services.
  • Antifade Complex®: Pureology's signature colour-protection blend that helps keep colour vibrant and shiny between salon visits.

Moda Pro Tip

Squeeze your hair until it stops dripping before you apply — then press out a little more with a towel. A mask applied to soaking-wet hair is diluted before it ever reaches the fibre. Work it through mid-lengths and ends with a wide-tooth comb so every strand is coated, then let it sit the full five minutes. Rushing the rinse is the most common reason clients tell us a mask "didn't do anything."

Not the Right Fit If...

Your hair is healthy but simply dry, or it is very fine and weighs down easily. Protein-rich repair masks are designed for structural damage; on healthy fine hair they can feel heavier than you need. For moisture without the repair focus, reach for the Pureology Hydrate line instead.

How To Use

  1. Shampoo with Strength Cure Shampoo and gently squeeze out excess water.
  2. Apply a quarter-size amount through damp mid-lengths and ends, combing through to distribute evenly.
  3. Leave on for 5 minutes, then rinse thoroughly. Use weekly in place of conditioner, or more often for severely damaged hair.
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COMMON QUESTIONS

Good to Know

Yes, if your hair is visibly breaking or feels rough. The conditioner maintains; the mask delivers a more concentrated dose of the same repair actives with a longer contact time. Use the mask once a week in place of conditioner, not on top of it.
Yes. The formula is designed to work in five minutes on towel-blotted hair. What matters more than extra time is applying it to hair that isn't dripping and combing it through so every strand is coated.
No. It contains Pureology's Antifade Complex® and is sulfate-free, so it is designed to help protect colour vibrancy while it repairs. Wait 48–72 hours after a colour or toner service before your first wash, as you would with any product.
No, if you use it correctly. Keep it to mid-lengths and ends, use a smaller amount, and rinse thoroughly. If your fine hair isn't actually damaged, a lighter conditioner will serve you better.
Yes. For severely damaged or over-processed hair, use it two or three times a week until strength and manageability improve, then drop back to weekly as maintenance.
SALON NOTE

Not Sure If This Is The One?

Professional hair care can be personal. If you're unsure whether this product is right for your hair type, goals, or routine, our team is happy to help you choose with real salon experience behind the recommendation.
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