A bond repair shampoo that cleanses gently while actively rebuilding weakened hair from within — for colour-treated, bleached, heat-damaged, or chemically compromised hair that needs more from its shampoo step.
The Moda Team Review
The Kure Shampoo is doing repair work while it washes. Where a standard shampoo only cleans, this one delivers bond-building actives to compromised hair with every cleanse. The result is a shampoo you can feel working: hair that tangles less in the shower, feels stronger as you rinse, and gradually builds back toward its original resilience with consistent use. It's colour-safe, sulphate-free, and the logical daily foundation for any client whose hair has been chemically stressed.
Why Moda Carries This
The Kure is the repair formula in the Amika range that makes the most sense as an everyday cleanse for colour and bleach clients — and most of our clients colour their hair. A shampoo that both cleans and repairs is a more practical choice than a shampoo that only cleans, particularly when the hair is regularly experiencing chemical stress. It's one of the Amika products we reach for first when repair is the primary concern.
Key Ingredients
-
Bond Repair Complex: Active ingredients that target and rebuild the internal disulphide bonds that chemical processing breaks down, improving strength, elasticity, and resistance to breakage.
-
Sulphate-Free Cleansing Base: Gentle cleansing that removes buildup without further stressing compromised hair.
Moda Pro Tip
Leave it on for a full 1–2 minutes before rinsing. The bond actives need contact time. Most people rinse shampoo immediately — that extra minute makes a meaningful difference to the cumulative repair result.
How To Use
- Apply to wet hair. Lather through scalp and lengths.
- Leave 1–2 minutes for bond actives to work.
- Rinse. Follow with The Kure Conditioner.
