Davines
Effortlessly Messy Waves Set
Complete OI Roucou Oil Routine for Soft Shine and Movement
The OI routine for hair that’s trying to look like it isn’t trying.
The OI routine for hair that looks like it isn’t trying — Shampoo, Conditioner, Milk and Oil for soft, Roucou Oil-glossy movement that improves with every wash.
- Shine
- Softness
- Cleanse + Condition + Prep + Finish
Sulfate-Free · Colour-Safe · Vegan · Made in Italy · 4-Step Roucou Oil System
This is probably for you if…
- Wavy or curly hair wanting softness and natural movement with OI gloss
- Straight hair wanting a lived-in blowdry with movement rather than a sleek finish
- Anyone who currently uses a hold product and wants to achieve texture with shine instead
- Someone who rough-dries or air-dries and wants a better end result
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
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What it does
- Soft, lived-in shine with natural movement — not stiff, not overworked
- Heat protection to 230°C from OI Milk — primes the blowdry or air-dry without hold
- OI Oil finishing seal — mirror-like gloss that moves with the hair
- Complete Roucou Oil system — four steps, no hold products required
Perfect for
- All hair types — especially wavy
- Curly and medium to thick hair wanting movement with shine
How to use
- Shampoo and rinse completely.
- Apply OI Conditioner to mid-lengths and ends — leave 3–5 minutes, rinse with the coldest water possible.
- Towel-dry gently and apply OI All In One Milk from mid-lengths to ends — do not rinse out.
- For waves: twist sections loosely and scrunch upward rather than blowing straight. Rough-dry or diffuse briefly.
Routine step
Why we like it
The Moda Team Review
There's a specific result our clients ask for more than any other — hair that looks deliberately undone but expensive. Soft, with movement, catching light differently, not stiff or overworked. The Effortlessly Messy Waves Set is the four OI products that produce that result. The OI Milk applied before blowdrying and the OI Oil applied after gives you both heat protection and finishing gloss without any hold product, which is what allows the hair to move naturally rather than being set in place.
Read full stylist notes
The client with wavy hair who says every product she tries either makes her waves look crunchy or makes the frizz worse. We recommend the Waves Set and show her the rough-dry and scrunch technique with OI Milk before the dryer and OI Oil after. She comes back to her next appointment saying it's the first time her hair has looked the way she wanted it to at home. Davines was founded in Parma, Italy in 1983 by the Bollati family and remains family-owned today. Moda is a fully committed Davines salon — Platinum salon status, annual training at their Canadian hub and HQ in Parma. The Waves Set is Moda-curated — assembled by Chantelle and Kris for clients who want the OI effortless-movement result rather than a sleek finish.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- The OI Milk and OI Oil work at different stages to achieve the effortless result. The Milk applied to damp hair provides Roucou Oil softness and heat protection, allowing the hair to be roughly dried or diffused without stiffness. The Oil applied after provides the cuticle-sealing finish that makes the movement look polished rather than accidental.
View full ingredient list
Refer to current product packaging for the most accurate ingredient list.
How to use
Use it the way we would.
- Shampoo and rinse completely.
- Apply OI Conditioner to mid-lengths and ends — leave 3–5 minutes, rinse with the coldest water possible.
- Towel-dry gently and apply OI All In One Milk from mid-lengths to ends — do not rinse out.
- For waves: twist sections loosely and scrunch upward rather than blowing straight. Rough-dry or diffuse briefly.
- Warm 2–3 drops of OI Oil between palms and press through lengths to finish — do not rinse out.
Moda stylist tipFor waves: apply Milk on towel-dried hair, twist sections loosely and scrunch upward rather than blowing straight. Rough-dry briefly or diffuse. One or two drops of Oil pressed through the lengths when dry. The Roucou Oil gloss makes the movement look intentional even when it’s completely air-dried.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaWhat is included in the Davines Effortlessly Messy Waves Set from Moda Salon?
This Moda-curated set includes the Davines OI Shampoo, OI Conditioner, OI All In One Milk and OI Oil. It gives you the complete four-step Roucou Oil routine for soft, luminous, naturally finished hair with effortless movement.
Is the Waves Set only for wavy or curly hair, or does it work on straight hair too?
The OI family works on all hair types. The effortlessly messy result refers to the soft, undone, lived-in finish rather than a specific texture. On straight hair it produces a soft, loosely blowdried result with movement; on wavy or curly hair it enhances the natural pattern and adds Roucou Oil luminosity to the texture.
Can I use all four products in this set without overloading the hair?
Yes — the OI products are designed to layer as a system. The shampoo and conditioner rinse out; the Milk is a lightweight leave-in; the Oil is 2–3 drops as a finishing step. Used in the correct amounts, none of the four products creates buildup or heaviness.
Does OI Oil in this set make hair look greasy?
No — OI Oil is a dry-finish oil. Warm 2–3 drops between palms for five seconds before pressing through dry lengths. The warmth distributes the oil evenly so it adds gloss without any greasy or oily residue.
Is the Waves Set the same as the OI Lifestyle Bundle?
Same four products — different positioning. The Lifestyle Bundle is the complete daily OI routine for any hair type and any finish. The Waves Set is specifically curated and styled for the effortless-movement result using the rough-dry and scrunch technique with OI Milk and the OI Oil finish.
Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
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