A colour-depositing shampoo that neutralises brassiness and refreshes platinum blonde tone from your very first lather — the cleanse step that sets Fabuloso Conditioner up to work even harder.
The Moda Team Review
The Platinum Blonde Toning Shampoo is where the Fabuloso toning system starts. If you are only using the conditioner, you are getting one toning step per wash. Add this shampoo and you are toning twice — once during cleanse, once during condition — which means the cumulative effect is noticeably stronger and longer-lasting than either product on its own.
The formula is a proper shampoo, not a pigment-heavy stainer. It cleanses the hair, lifts product buildup and oils, and deposits cool violet pigment while it lathers. Because it rinses out relatively quickly, the individual toning effect per wash is lighter than the conditioner — but it adds up. Clients who make the switch from a regular shampoo to this one consistently say their colour holds better between appointments, even before they factor in the conditioner.
For the platinum blonde client who goes brassy within two weeks of a colour appointment, this shampoo paired with Fabuloso Conditioner is the most complete at-home toning system we recommend. Start with a one-to-two minute lather on your first wash to gauge how your hair responds, then adjust from there.
Why Moda Carries This
EVO built Fabuloso to make professional tone maintenance accessible as part of an everyday routine. The Toning Shampoo is the logical first step — it works in the time it takes to shampoo, without requiring you to stand around waiting for pigment to process. Highly concentrated, clean formula, no unnecessary filler. We carry it because it makes the conditioner work better and because the clients who use both report the most consistent results.
Key Active Ingredient(s)
-
Direct dye pigments (violet/cool tone): Deposit cool pigment onto the hair shaft during the cleanse step, neutralising yellow and golden undertones before conditioning begins.
-
Surfactant cleansing base: Lifts oils and product buildup without stripping the hair, leaving it ready to absorb the conditioning step that follows.
Moda Pro Tip
Lather and leave it on for 60–90 seconds before rinsing — most clients rinse shampoo out immediately, which shortens the toning window considerably. A brief pause after lathering is the single biggest improvement you can make to how much tone you get from the shampoo step, without any extra products or time.
Not the Right Fit If...
Not the right choice if your hair is naturally dark or has significant unbleached regrowth — the pigment deposits on lifted hair only. If you only want one toning product in your routine and tend to forget timing, the Fabuloso Conditioner gives you more control. This shampoo is best when used as part of the full Fabuloso system.
How To Use
- Wet hair thoroughly and apply shampoo.
- Lather and leave on for 60–90 seconds before rinsing.
- Rinse well, then follow with EVO Fabuloso Platinum Blonde Toning Conditioner for maximum toning effect.
