Davines LOVE SMOOTHING Serum
A hydrating smoothing Davines leave-on serum for thick and coarse frizzy hair — enriched with Regenerative Organic Certified™ Apple Pulp Extract to lock in moisture, tame flyaways and deliver long-lasting frizz protection with heat protection up to 230°C and 2x smoother hair for up to 72 hours.
The Moda Team Review: The Leave-On Step for Serious Frizz
The LOVE SMOOTHING Milk handles frizz for most hair types — lighter, faster-absorbing, suited to medium-weight frizzy hair. The LOVE SMOOTHING Serum is for the client whose hair needs more. Thick, coarse, humidity-reactive hair that lifts and frizzes regardless of what it is washed with needs a leave-on product with more moisture-locking strength and more anti-frizz staying power. The Serum delivers that — a lightweight but concentrated leave-on formula with Apple Pulp Extract carbohydrates that lock in moisture intensively, tame flyaways effectively and hold the smooth result for up to 72 hours.
Heat protection to 230°C makes it a practical dual-purpose step: anti-frizz treatment and blow-dry protection in one application. It is applied to towel-dried hair from roots to ends — 7–15 pumps depending on length and density — combed through and left in through the blow-dry. The result is hair that blows out straighter and smoother, holds the smooth through the day without the helmet-hair stiffness, and resists humidity far more effectively than hair that has been blow-dried without a leave-in treatment. Vegan.
Key Active Ingredient
Regenerative Organic Certified™ Apple Pulp Extract — sourced from Mr. Francesco Querzola's farm in Borgo Val di Taro, Parma, Italy. Carbohydrates lock in moisture and smooth the cuticle, reducing frizz and flyaways; antioxidants protect hair health. Lightweight leave-on texture — no residue, no stiffness. Heat protection up to 230°C. Efficacy: 2x smoother hair, 72hr anti-frizz. Apply to towel-dried hair, do not rinse. Vegan formula.
Moda Pro Tip
Apply 7–15 pumps (start with 7 on fine to medium hair; scale up to 15 on thick, dense or very long hair) evenly from roots through to ends on towel-dried hair before combing. The roots need the Serum too — for thick coarse hair, frizz starts at the root and works downward, so skipping the scalp area leaves the most visible zone untreated. Comb through with a wide-tooth comb for even distribution before blow-drying. For air-drying, apply and do not touch until completely dry.
How To Use
- After washing with LOVE SMOOTHING Shampoo and conditioning, gently towel-dry hair.
- Apply 7–15 pumps evenly from roots to ends, dividing the hair into sections.
- Comb through with a wide-tooth comb for even distribution.
- Do not rinse out — heat protection active up to 230°C.
- Blow-dry or air-dry. For best results blow-dry with a round brush for maximum smoothness.
Frequently Asked Questions
What is the difference between Davines LOVE SMOOTHING Serum and LOVE SMOOTHING Milk?
Yes — the Milk is the everyday leave-in for medium-weight frizzy hair: lighter, faster-absorbing, suitable for fine to medium frizzy hair and lighter smoothing needs. The Serum is for thick, coarse or very frizzy hair that needs more intensive moisture-locking and anti-frizz staying power. If the Milk is not holding the smooth long enough, switch to the Serum.
Does Davines LOVE SMOOTHING Essential Haircare Serum provide heat protection for blow-drying?
Yes — it provides heat protection up to 230°C. Apply to towel-dried hair before blow-drying and do not rinse out. The heat protection is active through the full blow-dry and covers the temperature range of most hair dryers used at home.
How long does Davines LOVE SMOOTHING Serum keep frizz controlled?
Yes — Davines' testing shows 2x smoother hair and anti-frizz effect for up to 72 hours. The duration is most consistent when the Serum is applied as part of the complete LOVE SMOOTHING routine (shampoo + conditioner + Serum) rather than as a standalone step.
Will Davines LOVE SMOOTHING Essential Haircare Serum leave thick hair feeling stiff or coated?
No — the formula is a lightweight leave-on that does not create a stiff or crunchy finish. The hair remains touchable and natural-feeling while the anti-frizz and moisture-locking actives work invisibly through the day.
Is Davines LOVE SMOOTHING Serum suitable for colour-treated coarse or frizzy hair?
Yes — it is colour-safe and particularly beneficial for colour-treated coarse or frizzy hair, which has an open cuticle that makes it both more prone to frizz and more vulnerable to humidity-driven damage. The Apple Pulp Extract's moisture-locking carbohydrates seal the cuticle effectively for colour-treated hair types.
