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Pureology Strength Cure Best Blonde Shampoo | Tone Cleanse at Moda Salon
Pureology Strength Cure Best Blonde Shampoo | Tone Cleanse at Moda Salon
Pureology Strength Cure Best Blonde Shampoo | Tone Cleanse at Moda Salon
Pureology Strength Cure Best Blonde Shampoo | Tone Cleanse at Moda Salon
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Pureology Strength Cure Best Blonde Shampoo

Pureology
Purple toning shampoo for blonde colour-treated hair — neutralises brass and strengthens in one wash.
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Regular price $50.00
Regular price Sale price $50.00
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Complete the Routine

The Moda Take

A purple toning shampoo for blonde, highlighted or grey colour-treated hair that neutralises brass while strengthening and protecting colour vibrancy.

The Moda Team Review

The Strength Cure Best Blonde Shampoo does two things at once that clients with lightened hair usually manage with two separate products. The purple pigment neutralises yellow and brassy warmth that develops between appointments — the same colour-theory result as a toning gloss but delivered at home at the wash step. The Strength Cure formula underneath addresses the structural damage that lightening services create — the breakage, dryness and fragility that come with bleach. For blonde or highlighted clients who need both toning and repair, this replaces two products and saves time. Available in 266 ml and 1L.

How To Use

  1. Apply to wet hair. Lather for 1–2 minutes for light toning or up to 5 minutes for a stronger tone refresh. Rinse thoroughly.
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COMMON QUESTIONS

Good to Know

Pureology recommends using it 1–3 times a week or every third wash, depending on how brassy your hair is and its porosity level. On non-toning days, alternate with the regular Strength Cure Shampoo to continue the repair benefit without over-depositing purple pigment.
No — when used as directed (1–3 times per week), it deposits just enough violet pigment to neutralise yellow tones without turning hair purple. If left on too long or used excessively, it can over-tone. Do a test strand first to gauge the right timing for your hair's level of porosity.
Yes — Keravis (a plant-based strengthening protein) and Astaxanthin (a powerful antioxidant) are both present in the formula alongside the Purple Orchid toning pigments. It tones and strengthens in the same wash.
Yes — it is specifically designed for all shades of blonde, lightened, or highlighted hair including balayage. The ZeroSulfate® formula and Antifade Complex® keep colour safe while the Purple Orchid pigments refresh tone.
Pair with the Strength Cure Best Blonde Conditioner as the matched system. Follow with the Strength Cure Dream Healer Serum as a finishing leave-in for heat protection and continued breakage reduction.
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SALON NOTE

Not Sure If This Is The One?

Professional hair care can be personal. If you're unsure whether this product is right for your hair type, goals, or routine, our team is happy to help you choose with real salon experience behind the recommendation.
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