Living Proof's volumising shampoo for fine, flat, or thin hair — powered by Sili-CLONE™ HairTech to deliver 2x the volume while repairing and protecting the hair with every wash.
The Moda Team Review
Fine hair has a specific problem with conventional volumising shampoos: most achieve light, lifted results by stripping oils aggressively — which produces short-lived volume and long-term dryness. The Full Shampoo takes a different approach. Sili-CLONE™ HairTech is Living Proof's breakthrough silicone alternative, engineered to mimic everything that makes silicone feel good — shine, detangling, sleekness, conditioning — while actually improving hair texture and quality with every wash rather than building up over time.
The result is 2x the volume from a single use, scientifically proven against untreated hair, with the hair also getting cleaner and healthier over time through regular use. Silicone-free, vegan, and safe for colour-treated and chemically processed hair. Light citrus scent. Available in 236 ml and 1000 ml.
Key Active Ingredients
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Sili-CLONE™ HairTech: A breakthrough silicone alternative that mimics silicone's five key benefits — detangling, slip, sleekness, conditioning, and shine — using an eco-luxe sunflower-based surfactant. Unlike silicone, it improves hair texture and quality with every wash rather than building up on the hair shaft.
Moda Pro Tip
Apply to the scalp first and massage for 60 seconds before pulling through the lengths — volume starts at the root. Keep the Full Conditioner away from the scalp and roots entirely; apply mid-lengths to ends only to avoid compromising the lift the shampoo builds.
How To Use
- Apply to wet hair. Lather. Rinse.
- Follow with Full Conditioner — mid-lengths and ends only.
