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ALCHEMIC Golden Shampoo & Conditioner Duo
$88.00 $80.00 Save $8.00
Davines
ALCHEMIC Golden Shampoo
Colour-Enhancing Shampoo for Golden-Blonde to Honey-Blonde Hair
Warm blonde, maintained. Every wash.
Colour-enhancing shampoo for golden-blonde to honey-blonde hair — pure warm pigment at every wash to keep the tone vibrant and luminous.
- Colour care
- Blonde tone
- Shine
- Cleanse
B Corp · Made in Italy · Non-Permanent · Colour-Preserving · Gentle Cleanse
This is probably for you if…
- Golden-blonde to honey-blonde natural or colour-treated hair
- Clients maintaining warmth and richness between appointments
- Natural blondes going grey who want a warm golden tone
- Clients alternating with Silver to balance warm and cool tones
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
- Earn Inner CirclePoints on eligible orders
Use it with
Complete the routine.
A simple system layered for your hair.
Add the full routine.
$88.00
What it does
- Pure pigment intensifies and illuminates golden-blonde tones at every wash
- Non-permanent — washes out in approximately 3 shampoos
- Panthenol conditions and strengthens at the cleanse step
- B Corp certified, Made in Italy, gentle colour-preserving formula
Perfect for
- Golden-blonde to honey-blonde — natural or colour-treated
How to use
- Apply to damp hair. Massage gently into scalp and through lengths. Leave 2–3 minutes. Rinse thoroughly. Follow with Alchemic Conditioner Golden. Use regularly.
Routine step
Why we like it
The Moda Team Review
Alchemic Golden fills the gap in most warm-blonde clients' routines. Silver handles cool and platinum blondes; Golden handles golden and honey blondes who want warmth to stay rich rather than fading flat. The non-permanent pigment system means clients can mix tones and experiment without any commitment risk.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Basic Yellow 57 + Basic Brown 17Warm golden-yellow pure pigments that intensify and illuminate golden-blonde to honey-blonde tones. Non-permanent — washes out in approxi...
- PanthenolConditions and strengthens the hair shaft during the cleanse.
- Gentle Cleansing BaseSodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside — mild, colour-preserving surfactant blend.
How to use
Use it the way we would.
- Apply to damp hair. Massage gently into scalp and through lengths. Leave 2–3 minutes. Rinse thoroughly. Follow with Alchemic Conditioner Golden. Use regularly.
Moda stylist tipApply to damp (not soaking wet) hair — dilution reduces pigment contact. Leave 2–3 minutes before rinsing. Alternate with Alchemic Silver for natural blondes balancing warmth and brassiness — one Golden wash, one Silver wash.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaWhat is the difference between Alchemic Golden and Alchemic Silver?
Alchemic Silver contains purple pigment — it neutralises warmth on platinum, ash, and cool blonde hair. Alchemic Golden contains warm yellow-gold pigment — it intensifies warmth on golden-blonde to honey-blonde hair. Silver cools; Golden warms. They can be alternated for natural blondes wanting to balance both.
Will Alchemic Golden stain my scalp, shower, or towels?
The pigment can stain porous surfaces — rinse the shower after use and use a dark towel. Applying to damp rather than very wet hair and rinsing promptly after contact time helps contain transfer. Staining potential is significantly less than a purple shampoo.
How often should I use Alchemic Golden Shampoo?
Use regularly as your standard shampoo. The pigment is non-permanent and washes out in approximately 3 shampoos, so consistent use is what maintains tone enhancement — not a single application.
Can Alchemic Golden be used on natural uncoloured blonde hair?
Yes — formulated for both natural and cosmetically coloured hair. Natural golden blondes use it to maintain and intensify their tone; natural blondes going grey use it to add warm golden dimension to grey strands. Non-permanent, so no commitment risk in trying it.
Can I mix Alchemic Golden with other Alchemic tones?
Yes — the Alchemic tones are designed to be mixed and alternated. Golden and Silver alternated balances warmth without brassiness for natural blondes. Golden and Copper together adds a richer, deeper warm tone. The non-permanent system makes any experiment reversible.
Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policyNeed help choosing?
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