Maria Nila
Purifying Cleanse Shampoo
Clarifying Detox Shampoo for Build-Up
A fresh start for hair and scalp.
A deep-cleansing clarifying shampoo that resets hair and scalp — removes build-up, residue, and oil with AHA and Glycolic Acid. Silicone-free, 100% vegan.
- Scalp care
- Cleanse
Clarifying Detox · Glycolic Acid · Silicone-Free · 100% Vegan · Monthly Reset
This is probably for you if…
- Anyone with product build-up, residue, or heavy, dull hair Oily scalps needing a deeper cleanse Co-wash users (Coils & Curls) needing an occasional reset Prepping the hair before a treatment for better absorption
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
- Earn Inner CirclePoints on eligible orders
What it does
- AHA and Glycolic Acid deeply exfoliate and clear build-up
- Glacier Water removes oils and residue; resets the hair and scalp
- Deep clean without the harsh stripping of old-school clarifiers
- Silicone-, sulphate-, paraben-free; 100% vegan, cruelty-free
Perfect for
- All hair types — build-up-prone or oily scalp; colour-treated
How to use
- Apply to wet hair and gently massage through hair and scalp.
- Leave in for 1 minute before rinsing.
- Follow with your favourite hair mask and conditioner. Use in place of your regular shampoo every 8th wash or about once a month.
Routine step
Why we like it
The Moda Team Review
Maria Nila is a new, young Scandinavian brand whose story resonates with Moda's own — light, fun fragrances, high-quality vegan formulas for everyone. The Purifying Cleanse Shampoo is the monthly reset — it clears build-up so the rest of the routine works better, without the harsh stripping of an old-school clarifying shampoo. Especially useful for co-wash users who need an occasional deeper clean.
Read full stylist notes
Maria Nila is a Swedish professional haircare brand — 100% vegan, cruelty-free, certified by PETA, Leaping Bunny, and The Vegan Society, and a Certified B Corporation. Purifying Cleanse is the deep-cleansing detox range, built around AHA and Glycolic Acid. A new, youthful brand at Moda with light, fresh fragrances and quality ingredients for everyone.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- AHA Acids
View full ingredient list
Aqua/Water/Eau, Disodium Laureth Sulfosuccinate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Lauryl Sulfoacetate, Glycerin, Parfum/Fragrance, Mentha Piperita Leaf Extract, Aloe Barbadensis Leaf Extract, Helianthus Annuus Seed Oil, Glycolic Acid, Malic Acid, Lactic Acid, Salicylic Acid, Citric Acid, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Quaternium-95, PEG-40 Hydrogenated Castor Oil, Propanediol, Disodium EDTA, Sodium Hydroxide, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Chloride, Benzoic Acid, Dehydroacetic Acid, Potassium Sorbate, Sodium Benzoate, Geranyl Acetate, Vanillin, Phenoxyethanol, CI 42090/Blue 1, CI 61570/Green 5
How to use
Use it the way we would.
- Apply to wet hair and gently massage through hair and scalp.
- Leave in for 1 minute before rinsing.
- Follow with your favourite hair mask and conditioner. Use in place of your regular shampoo every 8th wash or about once a month.
Moda stylist tipA monthly (or every-8th-wash) reset, not an everyday shampoo. Apply to wet hair, massage through, leave 1 minute so the acids work, rinse. A deep clean can leave hair wanting moisture, so always follow with a mask or conditioner. It's the ideal reset before a treatment — the hair absorbs it better on a clean base.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaHow often should I use a clarifying shampoo?
Maria Nila recommends using the Purifying Cleanse Shampoo in place of your regular shampoo about every 8th wash, or roughly once a month. It's a deep-cleansing reset rather than an everyday shampoo — using a clarifying shampoo too often can strip the hair of moisture. Once a month (or more often if you use a lot of styling products or have very oily hair or hard water) keeps build-up in check without over-cleansing. Always follow it with a mask or conditioner.
Will it strip or dry out my hair?
Less than a traditional clarifying shampoo. It uses AHA and Glycolic Acid to exfoliate and Glacier Water to lift build-up, which is a gentler mechanism than the harsh sulphate surfactants in old-school clarifiers. It's also sulphate- and silicone-free. That said, any deep clean removes oils, so your hair may feel a little drier straight after — that's why you always follow with a hair mask or conditioner to restore moisture. Used monthly as directed, it refreshes without over-drying.
Is it good for colour-treated hair?
Yes, used occasionally. Colour-treated hair benefits from clearing build-up (which can make colour look dull), and being sulphate-free, it's gentler on colour than a harsh clarifier. Because any deep clean can affect colour vibrancy slightly, keep it to the recommended monthly reset rather than frequent use, follow with a mask, and use a colour-protecting range like Luminous Colour for your everyday washes.
Do I need the Exfoliating Serum too?
They work well together but serve slightly different purposes. The Shampoo deep-cleans the hair and scalp in the shower. The Exfoliating Serum is a 10-minute pre-shampoo scalp treatment with 5% glycolic acid that more intensively exfoliates the scalp itself — ideal if you specifically have a flaky, itchy, or oily scalp. For a full scalp detox, use the Serum first (10 minutes, then rinse), followed by the Purifying Cleanse Shampoo. For general build-up on the hair, the Shampoo alone is enough.
Is Maria Nila vegan and cruelty-free?
Yes — 100% vegan and cruelty-free, certified by PETA, Leaping Bunny, and The Vegan Society. Maria Nila is a Swedish brand and a Certified B Corporation, developing and manufacturing in Sweden with sulphate-, paraben-, and silicone-free formulas and CO2-compensated packaging.
Love it? Go big.
1000ML
More of the routine you already know works.
1000 ml · $99.40
Pumps sold separately where applicable.
Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
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