rica
Rica Natu Moisturizing Intensive Treatment Mask
Deep Hydration + Shine
An intensive hydration mask for normal to dry hair that needs softness, shine, and a smoother feel.
An intensive hydration mask for normal to dry hair that needs softness, shine, and a smoother feel.
- Hydration
- Dry hair
- Shine
- Treat
100% Vegan Haircare · Intensive Mask · Hydration
This is probably for you if…
- Normal to dry hair
- Dull or rough-feeling lengths
- Weekly hydration treatments
- Hair needing softness and shine
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
- Earn Inner CirclePoints on eligible orders
What it does
- Deeply nourishes normal to dry hair
- Helps soften and smooth dry lengths
- Adds shine to dull hair
- Pairs beautifully with Moisturizing Defense shampoo and conditioner
Perfect for
- Normal to dry
- Dull
- Dehydrated hair
How to use
- After shampooing, apply to clean, damp hair.
- Distribute through mid-lengths and ends.
- Leave on according to packaging directions.
- Rinse thoroughly and style as usual.
Routine step
Why we like it
The Moda Team Review
Moda loves this mask for hair that needs more than a quick conditioner moment. It is the once-a-week reset for dry lengths that are looking dull, rough, or thirsty.
Read full stylist notes
The client with normal to dry hair who says her conditioner keeps the hair manageable but her ends still feel dry and look dull by day three. We add the Moisturizing Intensive Treatment Mask as a weekly swap for the conditioner. After the first use the ends feel noticeably different — softer, shinier, more hydrated through the week. Rica is a family-owned brand made in Sicily, Italy — not a mass-market name, but one with genuine product quality, constant innovation and exceptional education. The Naturica line is their dedicated haircare range designed around specific hair types and scalp needs. Moda is one of Rica’s top Canadian accounts, and our team travels to Sicily annually for the full brand experience.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Naturica colour-safe complex with Vitamins E, Ceramide, Opuntia Oil, AQ-SAVE and PRO-STRUCTURE, with the Moisturizing Defense line created to hydrate and brighten dry, dull hair.
View full ingredient list
Naturica colour-safe complex with Vitamins E, Ceramide, Opuntia Oil, AQ-SAVE and PRO-STRUCTURE, with the Moisturizing Defense line created to hydrate and brighten dry, dull hair.
How to use
Use it the way we would.
- After shampooing, apply to clean, damp hair.
- Distribute through mid-lengths and ends.
- Leave on according to packaging directions.
- Rinse thoroughly and style as usual.
Moda stylist tipUse this on the areas that actually need it: usually mid-lengths and ends. Your roots do not always need the drama.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaHow often should I use Rica Naturica Moisturizing Intensive Treatment Mask?
Once a week as a replacement for your conditioner on treatment days. On non-treatment wash days, use your regular conditioner. For very dry or dehydrated hair, twice a week gives faster results.
Does Rica Naturica Moisturizing Intensive Treatment Mask replace my conditioner?
Yes — on the days you use the mask, use it instead of your conditioner. It provides the moisture your conditioner would, plus additional treatment benefits. You do not need both in the same wash.
Can I use Rica Naturica Moisturizing Intensive Treatment Mask on colour-treated hair?
Yes — the mask is suitable for colour-treated hair. The hydrating formula supports shine and softness which helps colour-treated hair look vibrant and healthy.
How long should I leave Rica Naturica Moisturizing Intensive Treatment Mask on?
Three to five minutes minimum. For best results, apply after shampooing, clip the hair up, complete the rest of your shower routine, then rinse. The extra contact time improves the moisture deposit compared to a quick two-minute rinse.
What is the difference between the Moisturizing Mask and the Repairing Mask in the Naturica range?
The Moisturizing Mask is for normal to dry hair needing hydration, softness and shine. The Repairing Mask is for very dry, damaged or chemically processed hair needing deeper structural support and repair. If your hair feels rough, breaks easily or has been heavily processed, the Repairing Mask is the right choice.
Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
Need help choosing?
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Tell us what your hair is doing and we’ll help you figure out whether this belongs in your routine.