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Plumping Wash + Rinse Duo
$115.50 $99.00 Save $16.50
Kevin Murphy
Plumping Wash
Densifying Shampoo for Fine Thinning Hair
More hair, not just the feeling of it.
A follicle-level densifying shampoo that physically expands the hair shaft and builds real density over time — for fine, thinning or flat hair that wants more of itself.
- Volume
- Fine hair
- Scalp care
- Cleanse
Colour-Safe · Sulphate-Free · Daily Use · Follicle-Level Action · Vegan
This is probably for you if…
- Fine hair that has lost density over time
- Hair that goes flat before lunch regardless of product
- Colour-treated hair that needs body without heaviness
- Anyone who has tried every volume shampoo without lasting results
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
- Earn Inner CirclePoints on eligible orders
Use it with
Complete the routine.
A simple system layered for your hair.
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$224.00
What it does
- Physically expands each hair shaft for measurable thickness
- Promotes a longer growing phase for denser hair over time
- Stimulates scalp circulation at the follicle with Ginger Root
- Safe for daily use on colour-treated and chemically processed hair
Perfect for
- Fine
- Thinning
- Low-density
- Colour-treated
How to use
- Apply to wet hair and massage firmly into scalp for 60 seconds minimum.
- Work through lengths and rinse thoroughly.
- Follow with Plumping Rinse on mid-lengths and ends only.
- Apply Body Mass or Thick Again at the root on towel-dried hair before blow-drying.
Routine step
Why we like it
The Moda Team Review
Plumping Wash is the shampoo we reach for first when a client says her hair feels like less than it used to. The tripeptide complex genuinely lengthens the growing phase with consistent use — that is a density change, not a styling trick. As a White Haven Kevin Murphy salon, we have seen this line deliver real results on real clients over weeks of use, and we recommend it because of that.
Read full stylist notes
The client who has been coming in for years and mentions her ponytail feels thinner, or she can see more scalp than she used to. Not shedding dramatically — just less of it. She has tried every volume shampoo. Great on wash day, flat by morning. This is what we send her home with, and we ask for 10 to 12 weeks before judging it. Kevin Murphy was founded by a session stylist who believed haircare should meet the same standard as skincare — serious actives, lightweight delivery, measurable results. Moda holds White Haven status, the highest ranking Kevin Murphy awards a salon. The PLUMPING line is where we have seen the clearest client results from that philosophy: not a product that mimics thickness, but one that builds it.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Oleanolic Acid + Tripeptide ComplexPromotes anagen phase elongation for increased hair density with daily use.
- Rice Amino AcidsPenetrate the cortex and physically increase strand diameter — structural expansion, not a surface coat.
- Ginger Root ExtractStimulates scalp microcirculation and nutrient delivery at the follicle.
How to use
Use it the way we would.
- Apply to wet hair and massage firmly into scalp for 60 seconds minimum.
- Work through lengths and rinse thoroughly.
- Follow with Plumping Rinse on mid-lengths and ends only.
- Apply Body Mass or Thick Again at the root on towel-dried hair before blow-drying.
- Use daily for cumulative density-building results.
Moda stylist tipMassage the shampoo into the scalp for at least 60 seconds — the Ginger Root and Nettle need circulation stimulation to work, and that comes from the massage, not just the ingredients. Focus at the scalp first. For thinning hair, avoid heavy conditioners on the root area — use Plumping Rinse from mid-lengths only, and let Body Mass do the scalp-area volumising work.
Not sure this is the one?
Compare the family.
Start with what your hair is doing — not the bottle.
| Angel | Plumping | |
|---|---|---|
| Best for | Fine or colour-treated hair | Fine or thinning hair |
| Main goal | Lightweight body | Density + fullness |
| Hair feels | Fine / flat | Fine / thinning |
| Start here if… | Your hair wants body without weight | Your hair is thinning or wants a fuller look |
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaMy hair is fine but not actually thinning — just flat. Is Plumping Wash still right for me?
Yes. Plumping Wash works on both density and strand diameter — Rice Amino Acids expand each individual shaft, creating more body and texture at the root regardless of whether you are actually losing hair. Flat, fine hair with no thinning responds well to this line.
How long before I actually notice a difference in density?
Expect 8 to 12 weeks of daily use before follicle-level changes become visible. The Oleanolic Acid and tripeptide complex work on your hair's growing phase — that is a biological timeline, not an instant result. Surface volume from strand expansion is noticeable sooner, often within the first few washes.
Can I use Plumping Wash every day without it drying out my colour-treated hair?
Yes. Plumping Wash is sulphate-free and colour-safe, and daily use is how the density-building actives work best — they are cumulative. Pair it with Plumping Rinse on mid-lengths and ends to keep colour-treated hair balanced.
I already use a bond builder at the salon. Will Plumping Wash interfere with that?
No. Plumping Wash works at the follicle and on shaft diameter — it does not interact with in-salon bond-building treatments. The two approaches address different aspects of hair health and can be used together without conflict.
What is the difference between the 40ml, 250ml and 1000ml — and which should I start with?
Start with the 40ml to test the formula before committing. The 250ml is the everyday size and lasts most clients 6 to 8 weeks with daily use. The 1000ml is the best value if you already know you love the line and want to stop running out.
Love it? Go big.
1000ML
More of the routine you already know works.
1000 ml · $100.80 $112.00
Pumps sold separately where applicable.
Works with this
Works with this.
Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
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