REPLUMPING Shampoo
Davines Naturaltech REPLUMPING Shampoo is an elasticizing, moisturizing cleanser with Plum Fruit Extract that gently washes hair while actively restoring hydration, elasticity, and structural protection — ideal for fine, limp, or elasticity-depleted hair.
The Moda Team Review: For Hair That Washes Flat and Never Quite Bounces Back
REPLUMPING is the Naturaltech family we reach for when hair feels like it's lost its spring. Not damaged — just deflated. Fine hair that goes limp between washes, colour-treated hair that's lost its elasticity, or lengths that feel soft but somehow structureless. The REPLUMPING Shampoo sets the tone for the whole routine: it cleanses without stripping, while simultaneously working to restore the bounce and resilience that hair tends to lose with chemical processing, heat, or just time.
The formula has a creamy texture with a full-bodied, rich lather that feels substantial without being heavy. It rinses clean and leaves hair noticeably more elastic and touchable — not in a coated or product-heavy way, but in the way that well-conditioned hair should move. It pairs directly with the REPLUMPING Conditioner and, for clients who need an extra step, the Hair Filler Superactive applied after washing as a leave-in before blow-drying.
Key Active Ingredient
Prunus Domestica (Plum) Fruit Extract — A natural fruit extract rich in polyphenols and antioxidants that Davines selected for its elasticizing and moisturizing properties. It helps rebuild hair's structural flexibility during the cleansing step itself, protecting the hair fibre from the mechanical stress of washing while delivering hydration and anti-oxidant support.
Moda Pro Tip
For fine or limp hair that also has some chemical processing history, try leaving the REPLUMPING Shampoo on for 60 seconds before rinsing — the extra contact time gives the Plum Extract more opportunity to work on the hair shaft before being washed away. It doesn't change the lather experience but makes a noticeable difference in how elastic the hair feels afterwards.
How To Use
- Wet hair thoroughly.
- Apply shampoo to scalp and damp hair.
- Massage gently into scalp and lengths.
- Leave on for 1–2 minutes if hair is particularly depleted of elasticity.
- Rinse thoroughly and repeat if needed.
- Follow with REPLUMPING Conditioner on lengths and ends.
Frequently Asked Questions
What is the Davines Naturaltech REPLUMPING Shampoo designed to do?
It's formulated to restore elasticity, hydration, and structural resilience to hair that feels limp, flat, or lacking bounce — particularly fine hair and hair that has been affected by colour or chemical processing.
Is the Davines REPLUMPING Shampoo suitable for fine hair?
Yes. It's specifically positioned by Davines for fine hair — the formula cleanses and restores elasticity without adding heaviness or residue that would further weigh fine hair down.
What does Plum Fruit Extract do in the Davines REPLUMPING Shampoo?
Plum Fruit Extract delivers elasticizing and moisturizing action during the cleanse itself. Its antioxidant properties also help protect the hair structure from oxidative stress during washing.
Can I use the Davines REPLUMPING Shampoo on colour-treated hair?
Yes. The gentle cleansing formula does not contain harsh sulphates and is designed to be used on chemically processed or colour-treated hair that needs elasticity and hydration restoration.
Should I use the Davines REPLUMPING Shampoo with the REPLUMPING Conditioner?
Yes. Davines formulates the REPLUMPING range as a system — the shampoo preps the hair structure and the conditioner extends the elasticizing and moisturizing action on lengths and ends. Adding the Hair Filler Superactive as a leave-in takes the routine further for very depleted hair.
