A sulphate-free smoothing shampoo for thick, coarse and unruly hair — Monoi Oil, Murumuru Butter and Sunflower Extract deliver vitamins, antioxidants and fatty acids that rebuild and restore frizz-prone hair from the cleanse step.
The Moda Team Review
Smooth Again Wash does something most frizz-control shampoos do not: it actually treats the hair during the cleanse rather than just laying down a temporary smoothing film. The Monoi Oil — a sacred fragrance oil from the Tahitian Gardenia flower — imparts shine and softness while helping to rebuild and restore. Murumuru Seed Butter from the Amazon brings essential fatty acids directly to the source of the frizz problem: depleted moisture in the cuticle. The result is hair that is measurably easier to manage even before conditioner is applied.
Kevin Murphy’s positioning of this as part of a dedicated SMOOTH regimen is deliberate. Thick, coarse hair frizzes for a specific reason — the cuticle lifts and the hair absorbs moisture from the atmosphere because its own moisture levels are too low to resist it. Every product in this line is formulated to address that deficit at a different stage of the routine: cleanse, condition, then treat and style with Smooth Again leave-in.
Why Moda Carries This
As a White Haven Kevin Murphy salon, Smooth Again Wash is the first recommendation for clients with thick, coarse or textured hair that frizzes despite good product use. If a client is using a generic shampoo and then fighting the frizz with styling products, this is the step that changes the equation — treating the cause during the cleanse rather than trying to override it afterwards.
Key Active Ingredients
-
Gardenia Taitensis (Monoi Oil): Sacred Tahitian Gardenia fragrance oil that imparts shine and softness while helping to rebuild and restore the hair.
-
Astrocaryum Murumuru Seed Butter: Rich in essential fatty acids from the Amazon; frizz-fighting and nourishing.
-
Helianthus Annuus (Sunflower) Seed Extract: Rich in vitamins and antioxidants; helps prevent colour stripping and delivers nourishing moisture.
-
Butyrospermum Parkii (Shea) Butter: Moisture, repair, and protection against environmental stressors.
-
Theobroma Cacao (Cocoa) Seed Butter: Improves the hair’s overall flexibility while adding essential moisture and softness.
-
Mangifera Indica (Mango) Seed Butter: Moisturises and smoothes.
-
Olea Europaea (Olive) Fruit Oil: Nourishing fatty acid support.
Moda Pro Tip
For very thick or coarse hair, double shampooing delivers a better result. The first wash removes build-up so the active ingredients in the second wash — the Monoi Oil, butters and fatty acids — can actually penetrate the hair shaft rather than sitting on top of residue. The lather on the second wash will be noticeably richer, which tells you the product is actually working on clean hair.
Not the Right Fit If...
If your frizz is caused by fine hair rather than thick coarse hair, Angel Wash is the better match. Smooth Again Wash is formulated with a butter and oil concentration suited to thick, high-density hair — that same richness will weigh down fine hair and may cause heaviness or limpness. If you are not sure which category your hair falls into, ask your Moda stylist at your next appointment.
How To Use
- Apply to wet hair and massage gently through hair and scalp.
- Rinse and repeat if needed.
- Follow with Smooth Again Rinse.
- Complete with Smooth Again leave-in treatment for maximum frizz control.
- Use daily as part of the SMOOTH regimen.
