Davines MINU Mask
An illuminating colour-protective fast-acting Davines treatment mask for colour-treated hair that deeply nourishes, reduces breakage and shields against fading — delivering manageable, radiant, silky hair with long-lasting vibrant colour for up to 4 weeks with the full MINU routine.
The Moda Team Review: The Weekly Reset for Colour Hair That Needs More
The MINU Conditioner handles every wash. The MINU Mask is for the washes when the hair needs more — when the colour-treated lengths feel dry or rough, when the hair has been through a recent service and needs nourishment alongside protection, or when the conditioner alone is not delivering enough richness through the week. It is a fast-acting mask (30 seconds is all it takes) with a rich yet lightweight formula that combines colour protection with anti-breakage action — specifically addressing the structural weakening that chemical colour and lightening services cause to the hair fibre.
The texture is rich and enveloping — Davines describe it as giving velvety smoothness — but it rinses out completely clean without heaviness. The reformulated formula now uses Regenerative Organic Certified™ Green Coffee Extract alongside Babassu Oil and Acerola Extract, delivering antioxidant protection for colour pigments and genuine nourishment for the hair structure simultaneously. For colour clients whose hair also feels fragile or breakage-prone, this is the product that addresses both problems in one step. 95.5% naturally derived, vegan.
Key Active Ingredient
Regenerative Organic Certified™ Green Coffee Extract — sourced from Mr. Aber Tocto's Churupampa farm in Chirinos, Peru. Contains caffeine, caffeic acid and ferulic acid that protect hair from oxidative stress and keep colour vibrant, reducing fading from UV light and repeated washing. Works alongside Babassu Oil (Orbignya Oleifera — deep nourishment and softness) and Acerola Extract (rich in Vitamin C for antioxidant support). Formula is 95.5% naturally derived, vegan. Vibrant colour for up to 4 weeks (full routine).
Moda Pro Tip
Apply to damp hair after shampooing — not dripping wet and not towel-dried — and comb through immediately for even coverage. The 30-second processing time is genuinely sufficient for this formula, but covering with a shower cap adds warmth that helps the nourishing agents penetrate more deeply in that same window. Rinse with the coldest water possible, which closes the cuticle and locks both the colour pigments and the conditioning actives in before the MINU Hair Milk goes on.
How To Use
- After shampooing, apply to damp hair.
- Leave for 30 seconds — cover with a shower cap for deeper penetration in the same time window.
- Comb through gently from ends to roots.
- Rinse with cool water.
- Follow with MINU Hair Milk on towel-dried hair — do not rinse out.
Frequently Asked Questions
How often should I use Davines MINU Essential Haircare Mask on colour-treated hair?
Yes — once a week in place of the conditioner is the standard recommendation. For colour-treated hair that is also dry, chemically processed or fragile, using it twice a week provides more consistent nourishment and anti-breakage support alongside the daily conditioner.
Can I use Davines MINU Mask and MINU Conditioner in the same wash?
No — use one or the other per wash, not both. The mask replaces the conditioner on treatment days. The conditioner handles all other washes for daily colour protection and conditioning maintenance.
What makes Davines MINU Essential Haircare Mask different from a standard nourishing mask for colour hair?
Yes — the reformulated MINU Mask addresses both colour protection and anti-breakage in one product. The Green Coffee Extract shields colour from oxidative fade, while the Babassu Oil and Acerola Extract nourish and reinforce structurally weakened hair fibre — a combination specifically relevant for hair that has been through repeated colour or lightening services.
Does Davines MINU Mask protect colour from UV fading as well as washing?
Yes — Davines' efficacy testing was conducted against both UV light exposure and repetitive washing, showing long-lasting vibrant colour for up to 4 weeks when the full MINU routine (shampoo, mask and milk) is used consistently. The antioxidants in the Green Coffee Extract are specifically active against UV-driven oxidative fade.
Is Davines MINU Essential Haircare Mask suitable for bleached or highlighted hair that is also fragile?
Yes — the anti-breakage action alongside the colour protection makes it particularly well-suited to bleached or highlighted hair, which tends to be both more porous (prone to fade) and more structurally compromised (prone to breakage) after lightening services.
