Davines ALCHEMIC Golden Shampoo | Colour-Enhancing Shampoo for Golden-Blonde to Honey-Blonde Hair

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Davines

ALCHEMIC Golden Shampoo

Colour-Enhancing Shampoo for Golden-Blonde to Honey-Blonde Hair

Warm blonde, maintained. Every wash.

Colour-enhancing shampoo for golden-blonde to honey-blonde hair — pure warm pigment at every wash to keep the tone vibrant and luminous.

  • Colour care
  • Blonde tone
  • Shine
  • Cleanse

B Corp · Made in Italy · Non-Permanent · Colour-Preserving · Gentle Cleanse

This is probably for you if…

  • Golden-blonde to honey-blonde natural or colour-treated hair
  • Clients maintaining warmth and richness between appointments
  • Natural blondes going grey who want a warm golden tone
  • Clients alternating with Silver to balance warm and cool tones
$42.00 CAD

In stock + ready to ship

Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy

  • Free shipping $100+Canada + U.S. · duties included
  • Packed by ModaBowmanville, Ontario
  • Earn Inner CirclePoints on eligible orders

Use it with

Complete the routine.

A simple system layered for your hair.

  1. 01 Cleanse ALCHEMIC Golden Shampoo

    Warm blonde, maintained. Every wash.

    You are here
  2. 02 Condition ALCHEMIC Golden Conditioner

    Conditions. Protects. Enhances. Every wash.

Add the full routine.

$88.00

What it does

  • Pure pigment intensifies and illuminates golden-blonde tones at every wash
  • Non-permanent — washes out in approximately 3 shampoos
  • Panthenol conditions and strengthens at the cleanse step
  • B Corp certified, Made in Italy, gentle colour-preserving formula

Perfect for

  • Golden-blonde to honey-blonde — natural or colour-treated

How to use

  1. Apply to damp hair. Massage gently into scalp and through lengths. Leave 2–3 minutes. Rinse thoroughly. Follow with Alchemic Conditioner Golden. Use regularly.

Routine step

01CleanseThe first step in every healthy hair routine.

Why we like it

The Moda Team Review

Alchemic Golden fills the gap in most warm-blonde clients' routines. Silver handles cool and platinum blondes; Golden handles golden and honey blondes who want warmth to stay rich rather than fading flat. The non-permanent pigment system means clients can mix tones and experiment without any commitment risk.

Moda

What’s inside — and why it’s there

The ingredients worth knowing.

  • Basic Yellow 57 + Basic Brown 17Warm golden-yellow pure pigments that intensify and illuminate golden-blonde to honey-blonde tones. Non-permanent — washes out in approxi...
  • PanthenolConditions and strengthens the hair shaft during the cleanse.
  • Gentle Cleansing BaseSodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside — mild, colour-preserving surfactant blend.

How to use

Use it the way we would.

  1. Apply to damp hair. Massage gently into scalp and through lengths. Leave 2–3 minutes. Rinse thoroughly. Follow with Alchemic Conditioner Golden. Use regularly.

Moda stylist tipApply to damp (not soaking wet) hair — dilution reduces pigment contact. Leave 2–3 minutes before rinsing. Alternate with Alchemic Silver for natural blondes balancing warmth and brassiness — one Golden wash, one Silver wash.

What people with actual hair think

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Reviews

Questions? We get them.

Good to know.

The questions we hear most about this product. If yours isn’t here, a real stylist will answer.

Ask Moda
What is the difference between Alchemic Golden and Alchemic Silver?

Alchemic Silver contains purple pigment — it neutralises warmth on platinum, ash, and cool blonde hair. Alchemic Golden contains warm yellow-gold pigment — it intensifies warmth on golden-blonde to honey-blonde hair. Silver cools; Golden warms. They can be alternated for natural blondes wanting to balance both.

Will Alchemic Golden stain my scalp, shower, or towels?

The pigment can stain porous surfaces — rinse the shower after use and use a dark towel. Applying to damp rather than very wet hair and rinsing promptly after contact time helps contain transfer. Staining potential is significantly less than a purple shampoo.

How often should I use Alchemic Golden Shampoo?

Use regularly as your standard shampoo. The pigment is non-permanent and washes out in approximately 3 shampoos, so consistent use is what maintains tone enhancement — not a single application.

Can Alchemic Golden be used on natural uncoloured blonde hair?

Yes — formulated for both natural and cosmetically coloured hair. Natural golden blondes use it to maintain and intensify their tone; natural blondes going grey use it to add warm golden dimension to grey strands. Non-permanent, so no commitment risk in trying it.

Can I mix Alchemic Golden with other Alchemic tones?

Yes — the Alchemic tones are designed to be mixed and alternated. Golden and Silver alternated balances warmth without brassiness for natural blondes. Golden and Copper together adds a richer, deeper warm tone. The non-permanent system makes any experiment reversible.

Works with this

Works with this.

Davines ALCHEMIC Golden Conditioner | Colour-Enhancing Conditioner for Golden-Blonde to Honey-Blonde Hair

Davines

ALCHEMIC Golden Conditioner

Hydration + colour care + blonde tone

$46.00

+
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Shipping

Free shipping on orders $100+ Canada + U.S. — duties included

Shipping policy

Returns

Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.

Returns policy

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