Davines
MOMO Essential Haircare Serum
Leave-In Hydration Serum for Dry and Dehydrated Hair
Locks in moisture. Protects to 230°C. Up to 11.8x more hydrated hair.
Deeply moisturising yet lightweight leave-in serum for dry hair with Apricot Extract — heat protection to 230°C, up to 11.8x more hydrated hair, and lasting softness without residue.
- Hydration
- Dry hair
- Softness
- Prep
Professional Use · Salon-Loved
This is probably for you if…
- Dry hair
- Hydration routines
- Softness and manageability
- Pro-size value routines
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
- Earn Inner CirclePoints on eligible orders
Use it with
Complete the routine.
A simple system layered for your hair.
Add the full routine.
$139.00
What it does
- Up to 11.8x more hydrated hair with the full MOMO routine
- Deeply moisturising and lightweight — no greasy or heavy residue
- Heat protection to 230°C
- Restores softness, silkiness and shine that lasts through the day
Perfect for
- Dry or dehydrated medium to thick hair
How to use
- Apply MOMO Serum through damp mid-lengths and ends before styling. If your hair is fine, use less than you think and keep it away from the root. If your hair is thick or dry, add a little more through the areas that feel rough or frizzy.
Routine step
Why we like it
The Moda Team Review
The step that makes the MOMO routine's hydration last. The shampoo and conditioner work in the shower; the Serum locks the moisture in and carries it through the blow-dry and into the day. Without it, even good hydration from the wash routine starts to feel diminished by afternoon.
Read full stylist notes
The client using MOMO Shampoo and Conditioner who notices improvement on wash days but finds the hair feels dry again by day two. She is missing the third step. MOMO Serum applied to towel-dried hair before blow-drying seals the moisture in and it stays — the hair holds its condition noticeably longer between washes. Davines is B-Corp certified, family-owned, made in Italy. The Apricot Extract in MOMO Serum comes from Mr. Francesco Travaglini's certified regenerative farm in Larino, Campobasso — the same Slow Food network source running through every product in the MOMO line.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Regenerative Organic Certified™ Apricot Extract — sourced from Mr. Francesco Travaglini's farm, Larino, Campobasso, Italy. Polysaccharides lock in moisture; Vitamin A for softness and nourishment. Deeply moisturising yet lightweight — no greasy or heavy residue. Heat protection to 230°C. Apply 5–10 pumps to towel-dried hair. Do not rinse. Up to 11.8x more hydrated hair
View full ingredient list
Refer to individual product packaging for the most current ingredient list.
How to use
Use it the way we would.
- Apply MOMO Serum through damp mid-lengths and ends before styling. If your hair is fine, use less than you think and keep it away from the root. If your hair is thick or dry, add a little more through the areas that feel rough or frizzy.
Moda stylist tipApply 5 pumps to towel-dried hair on medium length or shorter hair; scale to 10 pumps on longer or denser dry hair. Comb through from ends to roots before blow-drying — this ensures the moisture-locking film is evenly distributed before the heat activates it. Do not apply to the root area on fine hair to avoid flatness.
Not sure this is the one?
Compare the family.
Start with what your hair is doing — not the bottle.
| MOMO | NOUNOU | MELU | |
|---|---|---|---|
| Best for | Dry or dehydrated hair | Damaged or processed hair | Long or fragile hair |
| Main goal | Hydrate | Nourish + repair | Prevent breakage |
| Hair feels | Dry but strong | Dry and brittle | Splits and snaps |
| Start here if… | Your hair needs moisture | Your hair needs repair | Your ends break easily |
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaMy hair is fine and dry. Won’t a serum make it greasy or flat?
No. MOMO Serum is a lightweight water-based formula rather than an oil or emollient-heavy serum. Applied to damp mid-lengths and ends only — and kept away from the root — it seals in moisture without the greasy feel or volume collapse that oil-based leave-ins cause on fine hair.
Is MOMO Serum a heat protectant, or do I still need a separate one?
MOMO Serum provides heat protection as part of its formula, but it’s primarily a hydration-locking leave-in. For high-heat tools above 200°C used frequently, pairing it with a dedicated heat protectant adds an extra layer of protection. For standard blow-drying and everyday heat, the serum alone is sufficient.
Can I use MOMO Serum on dry hair to refresh between washes, or only on wet hair?
MOMO Serum works best applied to damp hair as a styling step. On dry hair, a small amount can be smoothed through ends to tame frizz or add softness, but the primary hydration benefit activates when the cuticle is open and receptive — which happens when hair is damp.
Do I need the full MOMO routine — shampoo, conditioner and serum — or does the serum work on its own?
The serum works as a standalone leave-in over any shampoo and conditioner, but the efficacy data showing 11.8x more hydration is based on the full MOMO routine. Each step builds on the last — the shampoo prepares the cortex, the conditioner adds moisture, the serum seals it in. Using all three gives the compounded result.
The MOMO Serum is $39 for 150ml. How long does it last with regular use?
For shoulder-length fine to medium hair using roughly 3–5ml per application on damp ends only, 150ml lasts approximately 30–50 washes. For clients washing three or four times a week, that's two to four months per bottle.
Works with this
Works with this.
Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
Need help choosing?
We’re here for your hair.
Tell us what your hair is doing and we’ll help you figure out whether this belongs in your routine.