Pureology
Strength Cure Shampoo
Repair starts at the shampoo step.
Strengthening shampoo for damaged colour-treated hair — repairs from the wash step while protecting colour.
- Repair
- Breakage
- Colour care
- Cleanse
Vegan · Color-Safe · Sulfate-Free · #1 Strengthening Shampoo
This is probably for you if…
- Damaged hair
- Breakage-prone hair
- Colour-treated hair
- Heat-styled hair
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
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$142.00$113.60You save $28.40
What it does
- 2x stronger strands from the first use
- Astaxanthin and Keravis repair from inside out
- Colour-safe and vegan
- The #1 strengthening shampoo in the US
Perfect for
- Damaged hair
- Breakage-prone hair
- Colour-treated hair
How to use
- Apply a dime-sized amount to wet hair, emulsify with water, massage into the scalp, and rinse. Repeat if needed, then follow with the matching conditioner or treatment.
Routine step
Why we like it
The Moda Team Review
Moda recommends Strength Cure to any client whose hair snaps during combing, breaks off mid-length, or feels fragile from colour or chemical services.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Astaxanthin, Keravis, Ceramide, and Arginine repair damage, strengthen, and protect. Antifade Complex® protects colour vibrancy.
View full ingredient list
Astaxanthin, Keravis, Ceramide, and Arginine repair damage, strengthen, and protect. Antifade Complex® protects colour vibrancy.
How to use
Use it the way we would.
- Apply a dime-sized amount to wet hair, emulsify with water, massage into the scalp, and rinse. Repeat if needed, then follow with the matching conditioner or treatment.
Moda stylist tipThink of Strength Cure as a rebuilding routine. Use it consistently when hair feels weak, over-processed, or too easy to snap.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaHow quickly will I see results with Strength Cure Shampoo?
Pureology's clinical testing shows 2x stronger strands after just one use compared to a non-conditioning shampoo. The repair compounds in Strength Cure begin working from the first wash — clients typically feel the improvement in manageability and reduced breakage during combing immediately.
What are the key ingredients in Strength Cure Shampoo?
Astaxanthin — a powerful antioxidant that helps repair damaged cuticles and protects against environmental stress. Keravis — a plant-based strengthening protein. Ceramide — repairs and rebuilds the hair's internal structure. Arginine — an amino acid that supports scalp health and improves elasticity. Antifade Complex® protects colour vibrancy.
Is Strength Cure the right shampoo for chemically processed hair?
Yes — Strength Cure is specifically designed for hair that has been damaged by colour services, bleaching, chemical straightening, heat, or any processing that has left it weak or brittle. It is the #1 strengthening shampoo in the US.
Can Strength Cure Shampoo be used on fine hair?
Yes — the concentrated formula is lightweight. For fine hair, use a small amount and focus the conditioner from mid-lengths to ends. The repair benefits work on all hair textures.
What is the Strength Cure system?
The core Strength Cure routine is Shampoo → Conditioner → Dream Healer Serum (as a leave-in finishing step). For intensive repair, add the Strength Cure Superfood Mask once or twice a week in place of the conditioner, and use the Miracle Filler as a leave-in before blow-drying.
Love it? Go big.
1000ML
More of the routine you already know works.
1L · $88.00 $110.00
Pumps sold separately where applicable.
Works with this
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Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
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