Pureology
Pure Volume Shampoo
Volume and colour protection in one wash.
Volume-building shampoo for fine colour-treated hair — lift and body without stiffness or residue.
- Volume
- Fine hair
- Colour care
- Cleanse
Vegan · Color-Safe · Sulfate-Free · Professional Hair Care
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
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Use it with
Complete the routine.
A simple system layered for your hair.
Add the full routine.
$100.00
What it does
- Adds lightweight body and movement
- Helps avoid heavy, coated softness
- Supports colour vibrancy
- Great for blow-dry volume routines
Perfect for
- Fine hair
- Flat roots
- Colour-treated hair
How to use
- Apply a dime-sized amount to wet hair, emulsify with water, massage into the scalp, and rinse. Repeat if needed, then follow with the matching conditioner or treatment.
Routine step
Why we like it
The Moda Team Review
Moda loves Pure Volume for fine-haired clients who want their hair to feel clean, lifted, and airy without giving up colour-safe care.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Wheat protein and eucalyptus support body and lightweight conditioning. Pureology Antifade Complex helps protect colour vibrancy.
View full ingredient list
Wheat protein and eucalyptus support body and lightweight conditioning. Pureology Antifade Complex helps protect colour vibrancy.
How to use
Use it the way we would.
- Apply a dime-sized amount to wet hair, emulsify with water, massage into the scalp, and rinse. Repeat if needed, then follow with the matching conditioner or treatment.
Moda stylist tipFocus volumizing stylers at the root and keep richer conditioners away from the scalp. Volume loves strategy.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaIs Pure Volume Shampoo good for fine, colour-treated hair?
Yes — it is specifically formulated for fine, flat, or colour-treated hair that needs volume without sacrificing colour protection. The ZeroSulfate® formula cleanses gently while Wheat Protein and Eucalyptus add body and lift.
What is the scent of Pure Volume Shampoo?
The Pure Volume aromatherapy blend is Pink Grapefruit, Wild Rose, and Cedarwood — a fresh, floral, slightly citrusy scent that is uplifting without being overpowering.
How does Pure Volume Shampoo add body without weighing hair down?
The formula is built to leave minimal residue after rinsing — it builds volume at the root during the cleanse step without coating the hair shaft. Wheat Protein adds strength and texture while Eucalyptus clarifies buildup that flattens fine hair.
What styling products work best with Pure Volume Shampoo?
Pair with the On The Rise Root-Lifting Mousse or Instant Levitation Mist for added root lift during blow-drying. Follow with Color Fanatic Multi-Tasking Leave-In Spray for detangling and heat protection.
Can I use Pure Volume Shampoo if my hair is fine but not colour-treated?
Absolutely — the volumising benefits work on any fine or flat hair, colour-treated or not. The Antifade Complex® is a bonus for coloured hair but does not affect how the shampoo performs on natural hair.
Love it? Go big.
1000ML
More of the routine you already know works.
1L · $110.00
Pumps sold separately where applicable.
Works with this
Works with this.
Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
Need help choosing?
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Tell us what your hair is doing and we’ll help you figure out whether this belongs in your routine.