Amika
Forget Frizz Shampoo
Smoothing Everyday Cleanse
Everyday cleansing that fights frizz from the first rinse.
Everyday smoothing shampoo for frizzy hair — lighter than Velveteen Dream, built for daily frizz management without the full blowout system.
- Frizz control
- Smoothing
- Softness
- Cleanse
B-Corp · Lightweight Smoothing · Sulphate-Free · Colour Safe · Frizz Control · Vegan
This is probably for you if…
- Frizzy hair not in a blowout-focused routine
- Fine wavy hair wanting lighter frizz control than Velveteen Dream
- Daily frizz management without styling products
- Those who air-dry and want calmer, more manageable hair post-wash
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Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
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$126.00$109.00You save $17.00
What it does
- Lightweight smoothing actives reduce frizz from the cleanse step
- More lightweight than Velveteen Dream — better for fine wavy hair
- Colour-safe and sulphate-free
- B-Corp certified — vegan, cruelty-free
Perfect for
- Wavy
- Frizzy
- Humidity-prone hair — fine to thick
How to use
- Apply to wet hair. Lather through scalp and lengths. Leave 1-2 minutes. Rinse. Follow with Forget Frizz Conditioner.
Routine step
Why we like it
The Moda Team Review
Not every frizzy-hair client blow-dries. Forget Frizz is the everyday cleansing option for those who want frizz control through washing rather than a full styling system.
Read full stylist notes
The client who air-dries and uses no styling products but whose hair still comes out frizzy and poofy. Forget Frizz Shampoo builds frizz control into the wash step — so air-dried hair is noticeably calmer without any additional product. Amika launched Forget Frizz as a lighter complement to Velveteen Dream for frizzy hair clients who want everyday manageability without a full blowout-oriented system.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Everyday Smoothing ComplexLighter-weight cationic conditioning agents than Velveteen Dream that fill cuticle micro-gaps during cleansing without the heavier deposi...
View full ingredient list
Smoothing care and Amika’s sea buckthorn help support softness, shine, and a more manageable finish.
How to use
Use it the way we would.
- Apply to wet hair. Lather through scalp and lengths. Leave 1-2 minutes. Rinse. Follow with Forget Frizz Conditioner.
Moda stylist tipLeave on 1-2 minutes before rinsing. The smoothing actives need contact time. Air-dry clients especially should not skip this step.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaWhat’s the difference between Forget Frizz and Velveteen Dream Shampoo?
Both address frizz, but at different intensities. Velveteen Dream is built for the full blowout smoothing system with heavier smoothing agents, the Balm, and The Shield. Forget Frizz is a lighter everyday formula for frizz management without blowout styling. If you blow-dry, Velveteen Dream. If you air-dry or want lighter frizz control, Forget Frizz.
Is Forget Frizz Shampoo suitable for fine wavy hair?
Yes — the lightweight smoothing formula is a good fit for fine wavy hair that finds Velveteen Dream too heavy. Apply the conditioner to mid-lengths and ends only.
Is Forget Frizz Shampoo good enough for very stubborn frizz?
No — for very stubborn humidity-triggered frizz on hair that is blow-dried, Velveteen Dream is the more intensive system. Forget Frizz is built for everyday manageable frizz. If Forget Frizz isn't delivering enough, step up to Velveteen Dream.
Does Forget Frizz Shampoo work better in humid climates?
Yes — the smoothing actives help the hair shaft resist humidity uptake. For high-humidity environments where frizz is the primary daily concern, Forget Frizz paired with Frizz-Me-Not leave-in and The Shield on styling days gives a layered approach.
Can I switch between Forget Frizz and Normcore Shampoo?
Yes — alternating is fine. Some clients use Forget Frizz on wash days when frizz is a concern and Normcore on other days for a gentler cleanse. Both are sulphate-free and compatible.
Love it? Go big.
1000ML
More of the routine you already know works.
1000 ml · $109.00
Pumps sold separately where applicable.
Works with this
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Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
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