Rica Natura’rt Fortifying Shampoo | Strengthening Cleanse

A strengthening cleanse for hair that needs a more resilient, reinforced feel.

What It Is

Rica Natura’rt Fortifying Shampoo is a targeted cleanse for fragile-feeling hair that needs support from the first routine step. It refreshes the scalp and hair while helping prepare strands for the rest of a strengthening care routine.

Why You’ll Love It

• Cleanses while supporting a stronger feel
• Ideal for fragile or stressed hair routines
• Prepares hair for treatment care
• Keeps the routine focused and lightweight

How To Use

Apply to wet hair, massage into scalp and lengths, then rinse thoroughly. Repeat if needed and follow with a suitable Rica conditioner or mask.

Stylist Tip

For fragile hair, keep your massage gentle and let the product do the work. Aggressive scrubbing is not a personality trait we need in the shower.

Key Ingredients / Technology

Naturica technology includes Vitamin E, Ceramides, Opuntia Ficus-Indica, AQ-SAVE and PRO-STRUCTURE, with natural extract-based support for colour vibrancy, protection, softness and manageability.

Why Moda Loves It

Moda loves this as a focused first step for clients who want their hair to feel stronger without making wash day complicated.

Perfect For

Fragile-feeling hair, Stressed hair, Strengthening routines, Fine to medium textures