Rica
Natura’rt Fortifying Shampoo
Strengthening Cleanse
A strengthening cleanse for hair that needs a more resilient, reinforced feel.
A strengthening cleanse for hair that needs a more resilient, reinforced feel.
- Repair
- Breakage
- Cleanse
Official Rica Source · Salon-Led Care
This is probably for you if…
- Fragile-feeling hair
- Stressed hair
- Strengthening routines
- Fine to medium textures
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
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Complete the routine.
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$92.15
What it does
- Cleanses while supporting a stronger feel
- Ideal for fragile or stressed hair routines
- Prepares hair for treatment care
- Keeps the routine focused and lightweight
Perfect for
- All hair types
How to use
- Apply to wet hair, massage into scalp and lengths, then rinse thoroughly. Repeat if needed and follow with a suitable Rica conditioner or mask.
Routine step
Why we like it
The Moda Team Review
Moda loves this as a focused first step for clients who want their hair to feel stronger without making wash day complicated.
Read full stylist notes
The client whose hair breaks at the same length every time she grows it and she cannot work out why. We identify the issue as breakage from fragile, sensitized hair rather than a cutting problem. The Natura’rt Fortifying Shampoo starts rebuilding resilience from the cleanse step. Combined with a repairing mask, she gets past the breakage length within three months. Rica is a family-owned brand made in Sicily, Italy. The Natura’rt line is a targeted, affordable shampoo and treatment range within the Rica family — specific formulas for specific hair concerns at accessible price points. Moda is one of Rica’s top Canadian accounts, and our team travels to Sicily annually for the full brand experience.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Naturica technology includes Vitamin E, Ceramides, Opuntia Ficus-Indica, AQ-SAVE and PRO-STRUCTURE, with natural extract-based support for colour vibrancy, protection, softness and manageability.
View full ingredient list
Naturica technology includes Vitamin E, Ceramides, Opuntia Ficus-Indica, AQ-SAVE and PRO-STRUCTURE, with natural extract-based support for colour vibrancy, protection, softness and manageability.
How to use
Use it the way we would.
- Apply to wet hair, massage into scalp and lengths, then rinse thoroughly. Repeat if needed and follow with a suitable Rica conditioner or mask.
Moda stylist tipFor fragile hair, keep your massage gentle and let the product do the work. Aggressive scrubbing is not a personality trait we need in the shower.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaWhat does Rica Natura'rt Fortifying Shampoo do differently from a standard shampoo?
It cleanses while delivering strengthening and fortifying actives to fragile hair. A standard shampoo removes dirt and oil. A fortifying shampoo does that and starts to rebuild resilience in the hair fibre at the same time. For hair that breaks easily or feels fragile, the cleanse step is the right place to start rebuilding.
Can I use Rica Natura'rt Fortifying Shampoo every day?
Yes — it is formulated for regular use. Daily or every-other-day washing with this shampoo builds cumulative fortifying benefit over time. For fine, fragile hair that is also low in density, pair with a scalp care product for the most complete approach.
Is Rica Natura'rt Fortifying Shampoo suitable for colour-treated hair?
Yes — it is suitable for colour-treated hair, particularly colour-treated hair that has also become fragile or prone to breakage as a result of repeated processing.
What size should I choose for Rica Natura'rt Fortifying Shampoo?
The 250ml is a good starting size. The 1000ml is better value if you wash frequently and plan to use it as your regular shampoo — the per-wash cost on the litre is considerably less.
What should I pair with Rica Natura'rt Fortifying Shampoo?
Pair with a repairing or strengthening mask as the weekly treatment step for the most complete approach to fragile, breakage-prone hair. The Rica Naturica Repairing Intensive Treatment Mask is the natural partner if you want a targeted repair treatment alongside this shampoo.
Love it? Go big.
1000ML
More of the routine you already know works.
1000 ml · $54.75
Pumps sold separately where applicable.
Works with this
Works with this.
Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
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