Kevin Murphy
Hydrate Me Masque
Deep Moisture Mask for Dry Hair
When conditioner is not enough.
The weekly deep moisture reset for when the daily conditioner is not enough — richer concentration, longer contact time, measurably softer and more elastic hair through the week.
- Hydration
- Dry hair
- Repair
- Treat
Colour-Safe · Deep Treatment · Weekly Use · Vitamin Complex · Vegan
This is probably for you if…
- Dry medium to thick hair not responding adequately to daily conditioner
- Colour-treated dry hair needing a weekly deep moisture reset
- Heat-styled hair that has lost elasticity through the lengths
- Seasonal hair needing a deeper moisture anchor
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
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- Packed by ModaBowmanville, Ontario
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What it does
- Deeper moisture penetration than the daily Rinse at treatment concentration
- Jojoba Esters reduce tangling and friction breakage at weekly treatment level
- Softness and elasticity that holds through the week, not just until the next wash
- Colour-safe and suitable for chemically treated dry hair
Perfect for
- Dry
- Dehydrated
- Colour-treated
- Medium
- Thick
How to use
- After shampooing, squeeze excess water from hair.
- Apply to mid-lengths and ends — keep off scalp unless scalp is also dry.
- Comb through with a wide-tooth comb.
- Leave 5 to 10 minutes — wrap in a warm towel for deeper penetration.
Routine step
Why we like it
The Moda Team Review
As a White Haven Kevin Murphy salon, the HYDRATE-ME Masque is the recommendation we reach for when a client says the Rinse is not enough. The upgrade from conditioner to weekly treatment is usually the thing that changes the conversation. Ten minutes once or twice a week changes what the hair feels like for the rest of the week in a way daily conditioning cannot replicate alone.
Read full stylist notes
The client who has been using Hydrate Me Rinse for a few weeks and says it helps but her hair still feels tight and dull by Thursday. We add the Masque twice a week — Tuesday and Friday — and ask her to use the warm towel technique. By the next appointment she describes a different level of softness and says Thursday now looks fine. That is what the weekly treatment does that the daily conditioner cannot. Kevin Murphy built the HYDRATE-ME Masque as a genuine treatment step, not a conditioner in a bigger pot. The actives work at a higher concentration over a longer contact time. As a White Haven salon we recommend it as an upgrade for clients whose daily routine needs reinforcement — and the results justify it.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Kakadu Plum at treatment concentrationHigher active load at the cuticle for deeper moisture lock-in during the extended contact window.
- Evening Primrose Oil during 5 to 10 minute treatment timeThe hydrophilic phospholipids have the contact window needed to fully penetrate the cortex and change the shaft’s relationship with moist...
- Jojoba Esters at mask concentrationWeekly application at this level measurably reduces friction damage and tangling over time in a way daily conditioner cannot.
How to use
Use it the way we would.
- After shampooing, squeeze excess water from hair.
- Apply to mid-lengths and ends — keep off scalp unless scalp is also dry.
- Comb through with a wide-tooth comb.
- Leave 5 to 10 minutes — wrap in a warm towel for deeper penetration.
- Rinse thoroughly with cool water.
- Use once or twice weekly in place of Hydrate Me Rinse.
Moda stylist tipApply from mid-lengths to ends first, where dryness usually shows up most. Comb through gently before letting it process for a more even finish.
Not sure this is the one?
Compare the family.
Start with what your hair is doing — not the bottle.
| Hydrate-Me | Repair-Me | Angel | |
|---|---|---|---|
| Best for | Dryness | Damage | Fine hair |
| Main goal | Hydrate | Strengthen | Lightweight body |
| Hair feels | Dry / dull | Brittle / compromised | Fine / flat |
| Start here if… | Your hair needs moisture | Your hair is breaking or damaged | Your hair gets weighed down |
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaIs Hydrate Me Masque just a stronger version of the Rinse, or are they for different purposes?
Yes — a stronger and deeper version. Same core actives, higher concentration, longer 5 to 10 minute contact time. The Rinse is the daily step after every wash. The Masque is the weekly treatment for when the daily Rinse is not enough. For most dry hair clients, both belong in the routine — Rinse daily, Masque weekly.
Can I use the Masque every wash day instead of the Rinse?
Yes, if your hair is very dry or heavily processed. There is no harm in using a mask daily on dry hair — the Masque will not over-condition or cause buildup the way some protein treatments can. For medium to thick very dry hair, daily Masque use is a legitimate choice.
I have 1000 ml of Hydrate Me Masque. Can I use it at the backbar?
Yes — the 1000 ml is a salon-size format designed for exactly that. As a weekly treatment it goes a long way at the backbar. Apply after shampooing with Hydrate Me Wash, warm towel wrap for 5 to 10 minutes, cool rinse.
My ends are bleached and very dry. Should I use the Masque or would I be better off with Repair Me Rinse?
If the dryness is from bleach damage specifically, Repair Me Rinse addresses bond repair alongside moisture and may be the better fit for the ends. Hydrate Me Masque is optimised for moisture retention, not structural repair. For heavily bleached ends, consider using Repair Me Rinse daily and Hydrate Me Masque as an additional weekly treatment.
Does the warm towel technique actually make a difference?
Yes — measurably on dry hair. Heat opens the cuticle and allows Evening Primrose Oil to penetrate the cortex at a depth that room-temperature application cannot reach. The difference in softness and elasticity after a warmed treatment is perceptible to the touch on very dry hair. It adds five minutes and makes the Masque perform considerably better.
Love it? Go big.
1000ML
More of the routine you already know works.
1000 ml · $141.00
Pumps sold separately where applicable.
Works with this
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Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
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