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Davines
MOMO Essential Haircare Shampoo
Moisturising Shampoo for Dry and Dehydrated Hair
Hydration starts at the cleanse. Up to 11.8x more hydrated hair.
Moisturising shampoo for dry or dehydrated hair with Regenerative Organic Certified™ Apricot Extract — gently cleanses while locking in hydration, delivering up to 11.8x more hydrated hair with the full MOMO routine.
- Hydration
- Dry hair
- Shine
- Cleanse
Vegan-Friendly · Lightweight Hydration · Made in Italy
This is probably for you if…
- Dry or dehydrated hair; fine to medium textures; dull or rough-feeling hair; lightweight moisture routines; clients who want softness, shine, and movement without heaviness.
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
- Earn Inner CirclePoints on eligible orders
Use it with
Complete the routine.
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01 Cleanse MOMO Essential Haircare Shampoo
Hydration starts at the cleanse. Up to 11.8x ...
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Add the full routine.
$139.00
What it does
- Up to 11.8x more hydrated hair with the full MOMO routine
- Apricot Extract polysaccharides lock in moisture during the cleanse step itself
- Delivers natural bounce and movement to lifeless dry hair
- Lightweight — hydrates without weighing hair down
Perfect for
- Dry or dehydrated fine to medium hair
How to use
- Massage MOMO Shampoo into the scalp first, not the ends. Let the lather do the work at the root, then rinse through the lengths. If your hair has buildup, oil or styling product in it, shampoo twice before judging the result.
Routine step
Why we like it
The Moda Team Review
This is the shampoo for hair that feels parched, rough, or dull between washes. The Apricot Extract's polysaccharides begin locking moisture into the hair fibre from the cleanse step itself — before the conditioner even goes on. The result is hair that comes out of the shower noticeably softer and more alive than a general shampoo delivers.
Read full stylist notes
The client who comes in every six weeks and says her hair feels great for the first week after the appointment and then progressively drier and rougher as the weeks go on. She is using a general shampoo that cleanses but does nothing for hydration. MOMO Shampoo is the first step that changes the baseline — every wash actively restores moisture rather than just cleaning and leaving. Davines is B-Corp certified, family-owned, made in Italy. The Apricot Extract in MOMO comes from Mr. Francesco Travaglini's certified regenerative farm in Larino, Campobasso — Slow Food network sourcing that pays above-market and supports regenerative agriculture.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Regenerative Organic Certified™ Apricot Extract — sourced from Mr. Francesco Travaglini's farm, Larino, Campobasso, Italy. Polysaccharides lock in moisture; Vitamin A delivers softness and nourishment. Transparent gel texture that develops into a pleasant airy lather. Scentverdant fig leaves, delicate florals, comforting amber and cedar. Up to 11.8x more hydrated hair (full MOMO routine).
View full ingredient list
Confirm against current product packaging and official Davines ingredient list before publishing.
How to use
Use it the way we would.
- Massage MOMO Shampoo into the scalp first, not the ends. Let the lather do the work at the root, then rinse through the lengths. If your hair has buildup, oil or styling product in it, shampoo twice before judging the result.
Moda stylist tipWork at the scalp first and let the lather rinse naturally through the lengths. On very dry or damaged ends, avoid vigorous scrubbing of the lengths — the Apricot Extract needs to sit briefly on the hair rather than be immediately rinsed away. A 60-second scalp massage before rinsing gives the polysaccharides more contact time with the hair shaft.
Not sure this is the one?
Compare the family.
Start with what your hair is doing — not the bottle.
| MOMO | NOUNOU | MELU | |
|---|---|---|---|
| Best for | Dry or dehydrated hair | Damaged or processed hair | Long or fragile hair |
| Main goal | Hydrate | Nourish + repair | Prevent breakage |
| Hair feels | Dry but strong | Dry and brittle | Splits and snaps |
| Start here if… | Your hair needs moisture | Your hair needs repair | Your ends break easily |
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaIs Davines MOMO Essential Haircare Shampoo suitable for fine dry hair without weighing it down?
MOMO Shampoo is specifically formulated to hydrate without adding weight. The lightweight formula delivers moisture to the hair cortex rather than coating the surface, making it one of the few moisturising shampoos that works on fine or medium hair without causing limpness or flatness.
What is the Regenerative Organic Certified Apricot Extract in Davines MOMO Essential Haircare Shampoo?
The Regenerative Organic Certified Apricot Extract is the hero ingredient across the MOMO range. It contains polysaccharides that bind moisture to the hair fibre and Vitamin A that supports softness and condition. The regenerative certification means it's sourced through farming practices that actively restore soil health rather than depleting it.
How much more hydrated does the Davines MOMO Shampoo routine make hair?
Davines' efficacy testing shows up to 11.8x more hydrated hair when using the full MOMO routine of shampoo, conditioner and serum versus untreated hair. The shampoo starts that process at the cleanse stage — hydration isn't an afterthought added in the conditioner, it begins from the first step.
Is Davines MOMO Essential Haircare Shampoo gluten-free?
No. MOMO Shampoo is listed on Davines’ official gluten exceptions list. While it contains no intentionally added gluten-derived ingredients, Davines does not classify it as gluten-free. Clients with celiac disease or significant gluten sensitivities should check with their healthcare provider. Davines notes that gluten-free certification applies to ingestible products only — these products are not intended for ingestion.
What is the difference between Davines MOMO Essential Haircare Shampoo and DEDE Shampoo?
DEDE is a gentle daily shampoo for all hair types that need a light, clean wash with no particular concern to address. MOMO is specifically formulated for dry or dehydrated hair and actively replenishes moisture during the cleanse. If your hair consistently feels parched, lacks shine, or lacks bounce between washes, MOMO is the right choice.
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1000ML
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1000 ml · $113.00
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Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
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