Rica
RICA Cromearth Earth Moon Shampoo
Anti-Yellow Cleanse for Blonde Hair
Tone your blonde every single wash.
Pigmented purple shampoo that tones yellow out of blonde, white, and grey hair with every wash.
- Blonde tone
- Brassiness
- Cleanse
Natural Mineral Pigments · Sulphate-Free · Colour-Safe · Daily Use · Salon Backbar
This is probably for you if…
- Toned blondes extending time between colour appointments
- White or silver hair that yellows between washes
- Anyone who finds purple shampoos too drying
- Bleached hair needing gentle but effective daily toning
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
- Earn Inner CirclePoints on eligible orders
What it does
- Deposits violet tone with every wash to prevent yellow build-up
- Conditioning base — no dryness or texture compromise
- Gentle enough for frequent use on colour-treated hair
- Natural earth mineral pigments — consistent, buildable colour deposit
Perfect for
- Blonde
- White
- Silver
- Grey
- Bleached
How to use
- Wet hair thoroughly.
- Apply and massage gently into a lather.
- Rinse thoroughly.
- Follow with Earth Moon Mask once a week for deeper correction.
Routine step
Why we like it
The Moda Team Review
It's the daily-use companion to our Cromearth backbar toning system — gentle enough for frequent use, pigmented enough to actually maintain tone between masks. Most purple shampoos damage texture over time. This one doesn't.
Read full stylist notes
The client who washes her hair three times a week and notices her blonde going warm by wash two. She's already using the Earth Moon Mask weekly but needs something to hold the tone on regular wash days. This shampoo becomes her every-wash step — gentle enough to use that frequently, effective enough to stop the creep. Rica is an Italian professional brand with an unusually comprehensive colour-refresh system in Cromearth — mineral pigment masks and shampoos across the full tone spectrum, from anti-yellow to fantasy colour. We carry the Earth Moon Shampoo because it completes the home maintenance routine we build for our toned blonde clients.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Natural Mineral PigmentsHighly concentrated earth-derived pigments deposited onto the hair shaft to counteract yellow on the colour wheel. Buildable with each us...
- Conditioning BaseMild surfactant system that cleanses without stripping, maintaining moisture and integrity in colour-treated and bleached hair.
View full ingredient list
Purple-toned Cromearth pigments, 100% natural Mediterranean pigments, vegetal keratin from soy and wheat, and prickly pear extract.
How to use
Use it the way we would.
- Wet hair thoroughly.
- Apply and massage gently into a lather.
- Rinse thoroughly.
- Follow with Earth Moon Mask once a week for deeper correction.
Moda stylist tipLeave it on 2–3 minutes after lathering — that contact time is when the pigment deposits. Rinsing immediately gets you the cleanse but almost none of the toning benefit.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaHow long should I leave RICA Cromearth Earth Moon Shampoo on to get toning results?
At least 2–3 minutes after lathering. The pigment deposits during contact time, not during rinsing. If you apply and rinse immediately, you'll get a clean but very little tone. Set a timer — it makes a noticeable difference.
Can I use Earth Moon Shampoo every time I wash, or will the tone build up too much?
Yes, it's designed for regular use — but monitor your results. If you wash daily with 3+ minutes of contact time, tone can build darker than intended. Adjust contact time, or alternate with a colour-safe shampoo without pigment on some wash days.
I've had purple shampoos leave my hair feeling rough and dry. Will Earth Moon Shampoo do the same?
No — this is one of the things that sets Cromearth apart. The formula is built on a conditioning base designed for colour-treated hair. It won't give you that straw-like feeling that makes people abandon purple shampoos. Follow with the Earth Moon Mask for even better texture results.
Do I need both the Earth Moon Shampoo and Mask, or will one alone be enough?
For mild yellowing, the shampoo alone may keep up. For more significant brassiness or bleached hair, the mask delivers concentrated correction the shampoo can't match on its own. Used together, they cover daily maintenance and weekly intensive correction — the most effective approach.
Will RICA Cromearth Earth Moon Shampoo stain my shower or hands?
It can leave a slight tint if left to sit on surfaces, so rinse your shower promptly after use. It's less pigment-dense than the mask, so hand staining is minimal — but rinse quickly after applying if you have very fair skin.
Love it? Go big.
1000ML
More of the routine you already know works.
1000 ml · $73.35
Pumps sold separately where applicable.
Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
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