EVO
Atonement Colour Protect Shampoo
Colour-Safe Shampoo for Colour-Treated Hair
Gentle enough to wash. Strong enough to protect.
Colour-safe shampoo that cleanses without stripping — Hydrolysed Quinoa and UV filters lock in vibrancy and protect against colour fade.
- Hydration
- Frizz control
- Colour care
- Cleanse
Vegan · Cruelty-Free · Colour-Safe · Sulphate-Free
This is probably for you if…
- Colour-treated hair of all textures
- Highlighted or lightened hair
- Hair prone to colour fade
- All hair types — fine, medium, coarse
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
- Earn Inner CirclePoints on eligible orders
Use it with
Complete the routine.
A simple system layered for your hair.
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01 Cleanse Atonement Colour Protect Shampoo
Gentle enough to wash. Strong enough to protect.
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$92.00$73.60You save $18.40
What it does
- Cleanses without stripping colour or over-drying
- Hydrolysed Quinoa reduces porosity to lock in pigment
- Sunflower Seed Oil + UV filters protect against colour fade
- Vegan, cruelty-free, 40% PCR packaging
Perfect for
- All hair types
- Colour-treated hair
How to use
- Wet hair thoroughly. Apply shampoo, lather and rinse. Repeat if needed. Follow with Atonement Colour Protect Conditioner.
Routine step
Why we like it
The Moda Team Review
Colour fade starts in the shower — every harsh cleanse opens the cuticle and pushes pigment out. Atonement Shampoo is the formula that stops that from being the default. Gentle surfactants, porosity-reducing Quinoa, and UV antioxidants mean the cleanse step protects rather than undermines.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Coconut and sugar-derived surfactants cleanse without stripping. Hydrolysed Quinoa reduces porosity. Sunflower Seed Oil, Vitamin E and UV filters protect against environmental colour fade. Aloe Leaf Juice hydrates and seals the cuticle.
How to use
Use it the way we would.
- Wet hair thoroughly. Apply shampoo, lather and rinse. Repeat if needed. Follow with Atonement Colour Protect Conditioner.
Moda stylist tipLather thoroughly for 60 seconds before rinsing — colour-treated hair accumulates environmental residue that keeps the cuticle roughed up and accelerates fading. A complete cleanse removes that layer so the protective ingredients can contact the hair shaft directly.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaIs EVO Atonement Shampoo safe for all types of colour-treated hair?
Yes — the formula is designed for colour-treated hair across all textures, from fine highlighted hair to thick, coarse colour-treated hair. The lightweight, gentle surfactants work on all types without stripping or over-drying.
Does the shampoo contain sulphates?
No — Atonement Colour Protect Shampoo uses coconut and sugar-derived surfactants instead of sulphates. Sulphate-free cleansing is gentler on the cuticle and significantly reduces colour fade caused by aggressive stripping.
What does Hydrolysed Quinoa do for colour-treated hair?
Hydrolysed Quinoa is a protein that reduces hair porosity — filling micro-gaps in the cuticle that allow pigment molecules to escape during washing. Less porosity means more pigment stays in the hair shaft, which translates directly to longer-lasting, more vibrant colour.
Can I use Atonement Shampoo if my hair isn't colour-treated?
Yes — the formula is gentle and effective on natural hair as well. The UV and antioxidant protection, cuticle-strengthening, and moisturising benefits are relevant for any hair type, not exclusively for colour-treated hair.
What should I use after Atonement Shampoo for the best colour protection?
Follow immediately with the Atonement Colour Protect Conditioner — its acidic pH seals the cuticle while it's still warm and open from the wash, locking in the pigment the shampoo preserved. Then apply the Hue Dini Colour Protect Leave-In on towel-dried hair to protect through heat styling and daily UV exposure.
Works with this
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Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
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