The Pureology Pure Volume system in professional 1000 ml sizes — Wheat Protein and Eucalyptus with the Antifade Complex® for fine, colour-treated hair that needs body without heaviness, at the best value per wash.
What's Included
The Moda Team Review
Fine, colour-treated hair has a specific problem: it needs cleansing that builds volume at the root, and conditioning that delivers softness without collapsing that volume. Most systems are good at one or the other. Pure Volume is calibrated for both — the shampoo uses Wheat Protein and Eucalyptus to add body and clarify buildup that flattens fine hair, while the conditioner delivers just enough slip and softness for manageability without the heaviness that compromises lift. The Antifade Complex® protects colour throughout.
The 1000 ml Pro Duo is the same formula as the 266 ml sizes. For clients washing fine colour-treated hair two to three times a week, the 1000 ml gives them the best value per wash — roughly 60–70 washes per bottle at approximately 30% better cost than the retail size. The aromatherapy blend is Pink Grapefruit, Wild Rose, and Cedarwood — fresh, energising, and distinctly different from the Hydrate or Hydrate Sheer scent family.
Why These Two Work Better Together
The shampoo builds the volumising foundation — clarifying residue and delivering protein to the fibre so the root lifts properly during blow-drying. The conditioner maintains manageability without undoing that work: applied mid-lengths to ends only, with a 1–2 minute contact time and a thorough cool rinse, it softens and detangles without creating the root flatness that heavier conditioners cause on fine hair. The combination is the system that makes a volume blowout hold through the day.
Key Active Ingredients
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Wheat Protein: Strengthens fine hair fibres and builds body and structure without weight.
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Eucalyptus Leaf Extract: Clarifies and conditions simultaneously — removes buildup that flattens fine hair while adding lightweight hydration.
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Antifade Complex®: Pureology's patented colour protection system — UVA/UVB filters and antioxidants that protect colour molecules from fading.
Moda Pro Tip
The conditioner placement matters as much as the formula: mid-lengths to ends only, not at the root. Then build the volume during blow-drying — the On The Rise Root-Lifting Mousse or Instant Levitation Mist applied to damp roots before the dryer is the step that locks in the height the shampoo builds.
How To Use
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Shampoo: Apply to wet hair, massage from scalp through lengths, rinse. Repeat if hair has product buildup.
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Conditioner: Apply from mid-lengths to ends only. Leave 1–2 minutes. Rinse with cool water.
