Davines MOMO Shampoo
A moisturising Davines shampoo for dry or dehydrated hair that gently cleanses while actively hydrating — delivering softness, shine and up to 11.8x more hydrated hair with the full MOMO routine.
The Moda Team Review: The Hydrating Shampoo That Does Not Weigh Fine Hair Down
MOMO sits in a category most dry-hair clients struggle to find: a moisturising shampoo that actually delivers hydration without making fine or medium hair collapse. Most hydrating shampoos compensate for dryness by adding weight — they coat the hair heavily and leave the root flat. The reformulated MOMO Shampoo is built differently, using a lightweight formula that hydrates at the cortex level rather than coating the surface, which is why it works so consistently on hair types that usually cannot tolerate anything labelled "moisturising."
Behind the chair, we reach for MOMO when a client describes their hair as dry but not damaged — the hair that feels parched, loses shine quickly, lacks bounce and movement, and drinks up any moisture it gets without ever quite feeling satisfied. Colour-treated hair that dries out between appointments is a natural fit. So is fine hair in dry climates or through winter. The lather is fluid and airy, the scent is warm and distinctive — sun-drenched Mediterranean fig moving into vibrant citrus and grounding cedarwood — and the rinse is completely clean. No residue, no weight, just noticeably softer, more manageable hair from the first wash.
Key Active Ingredient
Regenerative Organic Certified™ Apricot Extract — sourced from Mr. Francesco Travaglini's farm in Larino, Campobasso, Italy. The extract contains polysaccharides that lock moisture into the hair and Vitamin A that supports soft, nourished hair with every wash. It also supports the detangling action of the formula and improves manageability. The full MOMO routine (shampoo, conditioner and serum) delivers up to 11.8x more hydrated hair per Davines' efficacy testing. Formula is 93.1% naturally derived, 98.3% biodegradable, and vegan.
Moda Pro Tip
Rinse with lukewarm water rather than hot — this is what Davines recommends specifically for MOMO, because cooler water helps seal the hair cuticle and enhances the shine result. For hair that is dry at the ends but oily at the scalp, massage MOMO into the scalp and let the lather rinse passively through the lengths rather than working it in aggressively — this gives a clean root without over-stripping already-dry ends.
How To Use
- Apply to wet hair and massage into the scalp, distributing evenly through mid-lengths and ends.
- Rinse thoroughly with lukewarm water — repeat if needed.
- Follow immediately with Davines MOMO Conditioner.
- Complete the routine with MOMO Serum on towel-dried hair for all-day hydration.
Frequently Asked Questions
Is Davines MOMO Essential Haircare Shampoo suitable for fine dry hair without weighing it down?
Yes — MOMO Shampoo is specifically formulated to hydrate without adding weight. The lightweight formula delivers moisture to the hair cortex rather than coating the surface heavily, making it one of the few moisturising shampoos that genuinely works on fine or medium hair.
What is the Regenerative Organic Certified Apricot Extract in Davines MOMO Shampoo?
Yes — it is the hero ingredient across the entire MOMO range, sourced from Mr. Francesco Travaglini's certified regenerative farm in Larino, Campobasso, Italy. It contains polysaccharides that lock moisture in and Vitamin A for soft, nourished hair with consistent use.
How much more hydrated does Davines MOMO Shampoo make hair compared to untreated hair?
Yes — Davines' efficacy testing shows up to 11.8x more hydrated hair when using the full MOMO routine of shampoo, conditioner and serum versus untreated hair. The shampoo alone begins the hydration process at the cleanse stage.
Can I use Davines MOMO Essential Haircare Shampoo on colour-treated dry hair?
Yes — the formula is colour-safe and is particularly beneficial for colour-treated hair, which tends to lose moisture faster after chemical processing. MOMO restores that soft, conditioned feeling between salon appointments.
What is the difference between Davines MOMO Shampoo and DEDE Shampoo for dry hair?
Yes — DEDE is a gentle daily shampoo for all hair types that simply need a light, clean wash. MOMO is specifically formulated for dry or dehydrated hair and actively replenishes moisture during the cleanse. If the hair consistently feels parched, lacks shine or lacks bounce, MOMO is the right choice.
