Rica
Naturica Blonde Rebuild Shampoo
Blonde Repair + Shine Cleanse
A creamy, gentle shampoo for blonde or bleached hair that cleanses while helping restore hydration, shine, and colour radiance.
A creamy, gentle shampoo for blonde or bleached hair that cleanses while helping restore hydration, shine, and colour radiance.
- Repair
- Breakage
- Shine
- Cleanse
Vegan-Friendly · Blonde Care · Hydration · Shine
This is probably for you if…
- Natural or bleached blonde hair
- Dry blonde lengths
- Dull or fragile hair
- Clients maintaining salon blonde at home
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
- Earn Inner CirclePoints on eligible orders
Use it with
Complete the routine.
A simple system layered for your hair.
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01 Cleanse Naturica Blonde Rebuild Shampoo
A creamy, gentle shampoo for blonde or bleach...
You are here -
02 Treat Naturica Blonde Rebuild Intensive Treatment Mask
An intensive creamy mask for blonde hair that...
Add the full routine.
$101.75
What it does
- Gently cleanses sensitive blonde hair
- Helps hydrate and revive dull blondes
- Supports shine and softness
- Helps protect colour brightness
Perfect for
- Blonde or bleached hair
How to use
- Apply to wet hair and scalp. Massage gently, lather, and rinse thoroughly. Follow with Naturica Blonde Rebuild Intensive Treatment Mask for the full blonde care ritual.
Routine step
Why we like it
The Moda Team Review
Moda loves this for blondes that feel dry, dull, or fragile after lightening. It gives the cleanse step a softer, more caring feel while helping keep blonde hair looking polished and luminous.
Read full stylist notes
The blonde client whose hair always feels dry and rough after washing even with a conditioner. We replace her generic shampoo with the Naturica Blonde Rebuild Shampoo. The restructuring and hydrating action from the very first step means her conditioner goes on hair that is already softer, and the difference in how her hair feels at the end of wash day is immediate. Rica is a family-owned brand made in Sicily, Italy. The Naturica Blonde line is built around the specific repair and protection needs of blonde and bleached hair — a genuinely targeted formula rather than a blonde-tinted version of a generic shampoo. Moda is one of Rica’s top Canadian accounts, and our team travels to Sicily annually for the full brand experience.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Low molecular weight hyaluronic acid, arginine, volcanic water, vegetal glycerin and rice proteins.
View full ingredient list
Low molecular weight hyaluronic acid, arginine, volcanic water, vegetal glycerin and rice proteins.
How to use
Use it the way we would.
- Apply to wet hair and scalp. Massage gently, lather, and rinse thoroughly. Follow with Naturica Blonde Rebuild Intensive Treatment Mask for the full blonde care ritual.
Moda stylist tipBlonde hair is often more porous, so keep your water warm, not hot, and follow with the matching mask to support softness and shine.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaIs Rica Naturica Blonde Rebuild Shampoo a purple shampoo?
No — it is a rebuild and repair shampoo for blonde hair, not a toning shampoo. It focuses on restoring hydration, shine and structural integrity to bleached and blonde hair. For toning, a violet or purple shampoo used once or twice a week alongside the Rebuild Shampoo gives both repair and tone maintenance.
How often should I use Rica Naturica Blonde Rebuild Shampoo?
As your regular everyday shampoo — every wash day. It is designed to replace your standard shampoo, not supplement it. Consistent use builds cumulative repair and hydration benefit that a periodic-use shampoo cannot.
Can I use Rica Naturica Blonde Rebuild Shampoo on highlighted hair?
Yes — it is suitable for all types of blonde including highlights, balayage, full bleach and natural blondes. Any blonde or lightened hair benefits from a shampoo designed specifically for its repair and hydration needs.
Should I pair Rica Naturica Blonde Rebuild Shampoo with the Rebuild Mask?
Yes — the Rebuild Shampoo as the daily cleanse and the Rebuild Intensive Treatment Mask once a week in place of conditioner is the complete Naturica Blonde routine. Both are also available together in the Naturica Blonde Trio with the Essential Fluid.
Is Rica Naturica Blonde Rebuild Shampoo vegan-friendly?
Yes — the Naturica Blonde line is vegan-friendly.
Love it? Go big.
1000ML
More of the routine you already know works.
1000 ml · $87.00
Pumps sold separately where applicable.
Works with this
Works with this.
Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
Need help choosing?
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