Davines LOVE CURL Shampoo
A curl-enhancing moisturising Davines shampoo for wavy and curly hair that hydrates, enhances curl elasticity and delivers up to 11x more hydrated hair and 72 hours of anti-frizz with the full LOVE CURL routine.
The Moda Team Review: The Wash That Sets the Curl Up Right
Everything in a curly hair routine depends on how well the wash step sets the hair up for what comes after. LOVE CURL Shampoo is built for exactly that — it cleanses gently without stripping the natural moisture that curly hair desperately needs, and it actively preps the curl pattern for the conditioner and leave-in that follow. The reformulated formula uses a creamy texture that develops into a velvety lather, and it delivers immediate softness and elasticity from the rinse. Curls that come out of the shower bouncy and defined rather than frizzy and undefined are almost always starting with the right shampoo.
The scent is one of the most distinctive in the Essential Haircare range — fresh fig and lime opening into luminous florals and grapefruit, settling into musk and ambergris. It is warm and citrusy without being sharp, and it carries through the whole LOVE CURL routine for a cohesive experience. For wavy and curly clients who have been struggling with frizz and undefined pattern, this is where the correction starts. Pair it with LOVE CURL Conditioner and LOVE CURL Enhancing Milk for the full efficacy results.
Key Active Ingredient
Regenerative Organic Certified™ Baobab Pulp Extract — sourced from Mrs. Ouattara Abiba women's association in Banfora, Burkina Faso. The extract contains carbohydrates that lock in moisture and antioxidants that protect the hair and keep it healthy. Used consistently with the full LOVE CURL routine (shampoo, conditioner and enhancing milk), it delivers up to 11x more hydrated hair, enhances curl elasticity by 24.6%, and provides up to 72 hours of long-lasting anti-frizz effect. Formula is 90.6% naturally derived, 98.4% biodegradable, and vegan.
Moda Pro Tip
Apply to thoroughly wet hair and work the lather through from roots to ends using your fingers rather than scrunching — scrunching comes later in the routine. Rinse with cool water to help close the cuticle and preserve the moisture you just put in. For very curly or coarse hair, a second application delivers noticeably better saturation before conditioning.
How To Use
- Apply to thoroughly wet hair and massage gently into scalp, lengths and ends.
- Rinse thoroughly — repeat if needed for product buildup or oilier roots.
- Follow immediately with Davines LOVE CURL Conditioner.
- Complete the routine with LOVE CURL Enhancing Milk on towel-dried hair.
Frequently Asked Questions
Is Davines LOVE CURL Essential Haircare Shampoo suitable for both wavy and curly hair?
Yes — it is formulated for the full spectrum from loose waves to tight curls. The curl elasticity enhancement and anti-frizz action are beneficial across all curl types, though results are most pronounced when using the complete LOVE CURL routine matched to hair type.
What is the Regenerative Organic Certified Baobab Pulp Extract in Davines LOVE CURL Shampoo?
Yes — it is the hero ingredient across the entire LOVE CURL range, sourced from a women's cooperative in Banfora, Burkina Faso. It contains carbohydrates that lock in moisture and antioxidants that protect hair, enhancing curl definition and elasticity with consistent use.
How long does the anti-frizz effect of Davines LOVE CURL Shampoo last?
Yes — up to 72 hours of long-lasting anti-frizz effect when using the complete LOVE CURL routine of shampoo, conditioner and enhancing milk per Davines' efficacy testing. The shampoo initiates the anti-frizz action that the conditioner and milk then extend and seal.
Should I use the Davines LOVE CURL Shampoo or Co-Wash for my curl type?
Yes — the shampoo is ideal for wavy to curly hair for regular washing. The Co-Wash is specifically designed for thicker, coarser or very curly hair that benefits from a gentler, more conditioning cleanse used alongside the LOVE CURL Mask and Cream. If you wash frequently or have finer curls, the shampoo is the right starting point.
Can I use Davines LOVE CURL Essential Haircare Shampoo on colour-treated curly hair?
Yes — the formula is colour-safe. Curly hair tends to be drier than straight hair even without colour processing, and colour-treated curly hair benefits particularly from the moisture-locking Baobab Pulp Extract in this formula.
