Davines LOVE SMOOTHING Shampoo
A smoothing Davines shampoo for frizzy hair that delivers long-lasting anti-frizz action and shine — taming fine, medium, thick or coarse hair with up to 3.9x smoother and 2.5x shinier results with the full LOVE SMOOTHING routine.
The Moda Team Review: The Wash That Starts the Smooth
LOVE SMOOTHING Shampoo does something that most shampoos do not — it actively works on the frizz problem during the cleanse rather than leaving that job entirely to the conditioner and leave-in. The reformulated formula uses Apple Pulp Extract to begin laying the hair cuticle flat from the very first step, which means every product that comes after it is working from a better starting point. The result is a routine that compounds: the conditioner smooths further, the leave-in milk seals it in, and by the time the hair is dry it is noticeably more disciplined than it would be with a standard shampoo as the base.
The texture is rich and creamy, developing into a velvety lather that feels indulgent without being heavy. It works across all hair types where frizz is the concern — fine, medium, thick and coarse — which is unusual for a smoothing formula and makes it versatile enough to recommend to almost any client dealing with puffiness or unruliness. The scent runs through the entire LOVE SMOOTHING range: zesty citrus and delicate florals opening into a smooth, warm musky base. 92% naturally derived, 99% biodegradable, vegan.
Key Active Ingredient
Regenerative Organic Certified™ Apple Pulp Extract — sourced from Mr. Francesco Querzola's farm in Borgo Val di Taro, Parma, Italy. Contains carbohydrates that lock in moisture and smooth the hair fibre; antioxidants protect and maintain hair health while actively reducing frizz. Used consistently with the full LOVE SMOOTHING routine (shampoo, conditioner and lightweight milk), Davines' efficacy testing shows up to 3.9x smoother hair after one use, up to 2.5x shinier hair after one use, and up to 72 hours of long-lasting anti-frizz effect. Formula is 92.0% naturally derived, 99.0% biodegradable, vegan.
Moda Pro Tip
Rinse with cool water at the end — this helps close the cuticle that the shampoo has just been smoothing, locking the result in before the conditioner goes on. On thick or coarse hair, a double application gives noticeably better cuticle-smoothing before conditioning. Do not pile the hair on top of the head or scrub — both actions roughen the cuticle and undo what the formula is trying to achieve.
How To Use
- Apply to wet hair and massage gently into scalp, distributing through mid-lengths and ends.
- Rinse thoroughly with cool water — repeat for thicker or coarser hair.
- Follow with Davines LOVE SMOOTHING Conditioner.
- Complete the routine with LOVE SMOOTHING Milk on towel-dried hair for all-day anti-frizz.
Frequently Asked Questions
Is Davines LOVE SMOOTHING Essential Haircare Shampoo suitable for fine hair as well as thick coarse hair?
Yes — the formula is specifically designed to work on fine, medium, thick and coarse hair types. The smoothing action is not weight-based, so fine hair benefits without being flattened. Match the conditioner and leave-in to your hair density for the best result.
What is the Regenerative Organic Certified Apple Pulp Extract in Davines LOVE SMOOTHING Shampoo?
Yes — it is the hero ingredient across the entire LOVE SMOOTHING range, sourced from Mr. Francesco Querzola's certified regenerative farm in Borgo Val di Taro, Parma, Italy. It contains carbohydrates that smooth and moisturise hair, and antioxidants that protect the fibre against environmental damage.
How much smoother does Davines LOVE SMOOTHING Shampoo make hair when used with the full routine?
Yes — Davines' efficacy testing shows up to 3.9x smoother hair after one use of the complete routine (shampoo, conditioner and lightweight milk), and up to 72 hours of long-lasting anti-frizz effect. The shampoo begins the smoothing process that the conditioner and milk then extend.
What is the difference between Davines LOVE SMOOTHING Shampoo and LOVE CURL Shampoo for wavy hair?
Yes — LOVE SMOOTHING is for wavy to frizzy hair where the goal is a calmer, smoother, more disciplined result. LOVE CURL is for wavy to curly hair where the goal is to enhance and define the natural pattern. If you want less frizz and more sleek control, LOVE SMOOTHING. If you want more definition and bounce, LOVE CURL.
Can I use Davines LOVE SMOOTHING Essential Haircare Shampoo on colour-treated frizzy hair?
Yes — the formula is colour-safe. Colour-treated hair is often more prone to frizz due to the cuticle being more open after processing, and the Apple Pulp Extract actively smooths and protects the hair fibre regardless of colour treatment history.
