SUMMER SALE

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Living Proof Perfect Hair Day (PhD) Shampoo
Living Proof Perfect Hair Day (PhD) Shampoo
Living Proof Perfect Hair Day (PhD) Shampoo
Living Proof Perfect Hair Day (PhD) Shampoo
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Living Proof Perfect Hair Day (PhD) Shampoo

Living Proof
5-benefit shampoo for all hair types — delivers the same great wash on the fifth use as the first.
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Prix
Prix régulier $51.00
Prix régulier Prix réduit $51.00
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Complete the Routine

The Moda Take

A multitasking shampoo that delivers five benefits in one wash — clean, healthy-looking, full, bouncy and strong hair without the buildup that makes hair look flat and dull over time.

The Moda Team Review

The Living Proof PhD Shampoo is built around the brand’s proprietary Healthy Hair Molecule (PBAE), a coating technology that does what silicone was always supposed to do but does not: it smooths the cuticle, makes hair feel soft and shiny, and does not accumulate. Regular silicone-based shampoos produce a nice result for the first few washes then progressively build up, making hair heavier, flatter and duller until a clarifying wash resets everything. The PBAE technology does not build up — which means the fifth wash looks as good as the first.

The PhD Shampoo suits all hair types, which makes it a reliable everyday recommendation for clients who do not have a specific concern like frizz, volume or damage. The multitasking formula delivers softness, shine, fullness, strength and a genuinely clean feel simultaneously. Available in 60 ml trial, 236 ml everyday, 710 ml and 1L pro sizes.

Key Active Ingredient(s)

  • PBAE (Healthy Hair Molecule): Living Proof’s patented polymer that coats the hair shaft to deliver smoothness and shine without buildup — the molecule that differentiates Living Proof from silicone-based alternatives.

How To Use

  1. Apply to wet hair. Lather and rinse. Follow with PhD Conditioner.
Complete the Routine

SALON SIZE SAVIOURS

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COMMON QUESTIONS

Good to Know

Yes — it was specifically designed to deliver five benefits across all hair types: clean, healthy-looking, full, bouncy, and strong.
It works, but damaged hair benefits more from the Restore Shampoo which has targeted repair ingredients. Use PhD when the hair is stabilised.
No — silicone-free. The IQHC molecule creates the smoothness and humidity defence without silicone.
Yes.
PhD Conditioner as the daily pair. Add the PhD 5-in-1 Styling Treatment pre-blowout, PhD Dry Shampoo between washes, and the Style Refresh Mist for second-day length refreshing.
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SALON NOTE

Not Sure If This Is The One?

Professional hair care can be personal. If you're unsure whether this product is right for your hair type, goals, or routine, our team is happy to help you choose with real salon experience behind the recommendation.
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