The complete Kevin Murphy densifying system for fine, thinning, or ageing hair — Plumping Wash, Plumping Rinse, and Body Mass working together to build visible thickness, strengthen the hair shaft, and boost volume from root to tip.
What's Included
The Moda Team Review
Fine and thinning hair has a different problem than just flat hair — the individual hair shaft is actually smaller in diameter, which means the volume issue is structural rather than just a styling problem. The Plumping system addresses it at the structural level: Ginger Root, Nettle, Rice Amino Acids, and Oleanolic Acid work at the follicle and shaft to physically thicken each strand over time, not just create the appearance of volume while the product is in.
Plumping Wash cleanses and begins the densifying work — scalp stimulation via Ginger Root and Nettle, with Rice Amino Acids and Oleanolic Acid starting the process of expanding the hair shaft diameter. Plumping Rinse continues with Shea Butter and Rice Amino Acids to condition without weight and deposit another dose of the densifying actives. Body Mass is the leave-in step that carries it all forward into the blow-dry and styling phase. Kevin Murphy's description of it as a "body in a bottle" is accurate — applied to damp hair before blow-drying, it adds noticeable thickness from the first use.
Body Mass has been reformulated — the new version is powered by Wild Olive Tree stem cells that promote optimal scalp conditions to anchor the hair and help prevent hair fall, alongside the original densifying technology. The improvement over the previous formula is meaningful on hair that is thinning from the scalp level, not just appearing thin at the shaft.
As a White Haven Kevin Murphy salon, this is the trio we recommend first for any client describing thinning, fine, or ageing hair. It is Kevin Murphy's complete answer to that concern in one set.
Key Active Ingredients
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Ginger Root + Nettle Extracts: Stimulate circulation in the scalp while strengthening and densifying the hair — scalp health is the foundation that supports the visible thickening results above.
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Rice Amino Acids: Condition, strengthen, and physically expand the diameter of the hair shaft — making each individual strand measurably thicker over time.
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Oleanolic Acid: Fortifies at the roots, nourishes the hair follicles, and fights the ageing process that progressively reduces shaft diameter.
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Shea Butter (Plumping Rinse): Delivers moisture from root to tip without clogging the cuticle — conditions without the heaviness that would flatten the volume the Wash builds.
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Wild Olive Tree Stem Cells (Body Mass — new formula): Promote optimal scalp conditions to anchor hair and prevent hair fall — fortify at the root for healthier, more resilient future hair.
Moda Pro Tip
Apply Body Mass to towel-dried damp hair — not dripping wet — and concentrate the spray at the roots and scalp where thickness is built, not just at the ends. Use a blow-dryer with a concentrator nozzle and lift at the root as you dry each section. The combination of Body Mass and directional heat is what converts the leave-in density treatment into visible, lasting volume. For clients with significant thinning at the crown, spray an additional pass of Body Mass directly at the hairline and part before styling.
How To Use
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Plumping Wash: Apply to wet hair, massage gently through hair and scalp. Rinse. Repeat if needed.
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Plumping Rinse: Apply to freshly washed hair. Allow to absorb for 1–2 minutes. Rinse.
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Body Mass: Spray evenly through damp or towel-dried hair, concentrating on roots and scalp. Do not rinse. Blow-dry and style as usual.
