Rica Natura’rt Urban Detox Shampoo | Purifying Cleanse

A purifying cleanse for hair exposed to buildup, pollution and city-life residue.

What It Is

Rica Natura’rt Urban Detox Shampoo is made for a fresher, cleaner-feeling scalp and hair when daily residue starts to dull the vibe. It helps reset the routine without making hair feel stripped.

Why You’ll Love It

• Helps remove daily buildup and residue
• Refreshes scalp and hair
• Great for urban or styling-heavy routines
• Leaves hair feeling lighter and cleaner

How To Use

Apply to wet hair, massage through scalp and lengths, and rinse thoroughly. Follow with conditioner or mask as needed.

Stylist Tip

Use when hair feels coated, flat or not quite itself. Sometimes the problem is not your styling skill; it is buildup.

Key Ingredients / Technology

Naturica technology includes Vitamin E, Ceramides, Opuntia Ficus-Indica, AQ-SAVE and PRO-STRUCTURE, with natural extract-based support for colour vibrancy, protection, softness and manageability.

Why Moda Loves It

Moda loves this as a reset cleanse for clients whose hair feels dull, heavy or overloaded from styling products and everyday exposure.

Perfect For

Buildup-prone hair, City exposure, Styling product users, Hair that feels heavy or dull