Rica
Natura’rt Urban Detox Shampoo
Purifying Cleanse
A purifying cleanse for hair exposed to buildup, pollution and city-life residue.
A purifying cleanse for hair exposed to buildup, pollution and city-life residue.
- Scalp care
- Clarifying Cleanse
Official Rica Source · Salon-Led Care
This is probably for you if…
- Buildup-prone hair
- City exposure
- Styling product users
- Hair that feels heavy or dull
In stock + ready to ship
Unopened + unused items may be eligible for exchange or store credit within 14 days. Returns policy
- Free shipping $100+Canada + U.S. · duties included
- Packed by ModaBowmanville, Ontario
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02 Clarifying Cleanse Natura’rt Urban Detox Shampoo
A purifying cleanse for hair exposed to build...
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$55.65
What it does
- Helps remove daily buildup and residue
- Refreshes scalp and hair
- Great for urban or styling-heavy routines
- Leaves hair feeling lighter and cleaner
Perfect for
- All hair types
How to use
- Apply to wet hair, massage through scalp and lengths, and rinse thoroughly. Follow with conditioner or mask as needed.
Why we like it
The Moda Team Review
Moda loves this as a reset cleanse for clients whose hair feels dull, heavy or overloaded from styling products and everyday exposure.
Read full stylist notes
The client who uses a lot of dry shampoo and styling products between washes and complains her hair always feels heavy and congested even after washing. We recommend the Natura’rt Urban Detox Shampoo once a week as the first cleanse before her regular shampoo. The buildup clears within two weeks and her colour suddenly looks brighter too. Rica is a family-owned brand made in Sicily, Italy. The Natura’rt Urban Detox Shampoo is a good example of the brand’s innovation mindset — a purifying formula built for modern city living where pollution and buildup are real factors in scalp health. Moda is one of Rica’s top Canadian accounts and our team travels to Sicily annually.
Moda
What’s inside — and why it’s there
The ingredients worth knowing.
- Naturica technology includes Vitamin E, Ceramides, Opuntia Ficus-Indica, AQ-SAVE and PRO-STRUCTURE, with natural extract-based support for colour vibrancy, protection, softness and manageability.
View full ingredient list
Naturica technology includes Vitamin E, Ceramides, Opuntia Ficus-Indica, AQ-SAVE and PRO-STRUCTURE, with natural extract-based support for colour vibrancy, protection, softness and manageability.
How to use
Use it the way we would.
- Apply to wet hair, massage through scalp and lengths, and rinse thoroughly. Follow with conditioner or mask as needed.
Moda stylist tipUse when hair feels coated, flat or not quite itself. Sometimes the problem is not your styling skill; it is buildup.
Reviews
Questions? We get them.
Good to know.
The questions we hear most about this product. If yours isn’t here, a real stylist will answer.
Ask ModaHow often should I use Rica Natura'rt Urban Detox Shampoo?
Once a week or once a fortnight as the first cleanse before your regular shampoo. It is not designed for daily use — clarifying formulas used too frequently can strip the scalp of its natural oils and increase sensitivity. Use it periodically when hair feels heavy, congested or dull from buildup.
Will Rica Natura'rt Urban Detox Shampoo strip my colour?
Any clarifying shampoo can accelerate colour fade if used too frequently. Used once a week or fortnight, the Urban Detox Shampoo removes buildup without causing significant colour loss. Follow it with the Natura’rt Colour Care Shampoo and a colour-care treatment on the same wash for the best combined result.
What is the 50ml size of Rica Natura'rt Urban Detox Shampoo for?
Travel use, or as a trial size to assess how your hair responds before committing to the larger format. The Urban Detox is also a good travel companion for trips where you cannot take your usual routine products.
How do I know when I need to use Rica Natura'rt Urban Detox Shampoo?
When your hair feels heavy or congested despite washing, when styling products stop seeming to work as well, when your colour looks dull, or when your scalp feels sluggish despite being clean. These are all signs of buildup that your regular shampoo is not fully removing.
Should I use a conditioner after Rica Natura'rt Urban Detox Shampoo?
Yes — always. Clarifying shampoos cleanse more deeply than regular shampoos, which means the lengths benefit from a conditioner or treatment immediately after to restore softness and manageability. Follow with your regular conditioner or a treatment mask.
Love it? Go big.
1000ML
More of the routine you already know works.
1000 ml · $54.75
Pumps sold separately where applicable.
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Returns
Unopened + unused products may be eligible for exchange or Moda store credit within 14 days.
Returns policy
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